Voices
Why Haleon is tackling ageism to drive growth
By Nicola Kemp
Louise Cohen, Corporate Marketing Lead at Haleon, believes outdated attitudes to age are holding the industry back.
Voices
Why flexibility is key to building authentic influencer marketing campaigns
By Nicola Kemp
Riyadh Khalaf, broadcaster, author, podcast host and LGBTQ+ advocate, and Megan Crabbe, author of ‘Body Positive Power’ and broadcaster, have urged brands to listen to content creators.
Voices
‘The creative industry is not as diverse as it should be’
By Nicola Kemp
Kerry Williams, Chief Marketing Officer at Sweaty Betty, stresses the importance of taking personal responsibility for inclusion in the creative industries.
Voices
How brands can reach through the paywall
At Creative Equal’s RISE conference, Sara Denby, Former Head of the Unstereotype Alliance at UN Women, urged advertisers to step up and embrace inclusion for the long term.
Voices
Don’t retreat from sustainability, reframe it
Eleanor Thornton-Firkin, Head of Creative Excellence at Ipsos and Samira Brophy, Senior Director, Creative Excellence UK at Ipsos, have urged brands to be on the front foot of sustainability.
Voices
Why belonging is at the heart of Diageo’s approach to sports marketing
By Nicola Kemp
Speaking at the Creative Equals RISE conference, Gráinne Wafer, Global Category Director, Beer, Vodka, Liqueurs, Convenience at Diageo, underlined how accessibility is driving the brand forward.
Voices
‘When you’re the boss, you can do a lot’
At RISE, Sir Lenny Henry spoke on the importance of authenticity, making room at the table, and constantly learning.
Voices
‘Now is the time to hold the line’
By Nicola Kemp
Ali Hanan, Founder of Creative Equals, has urged the industry to double down on inclusion to supercharge growth.
Voices
All In Census reveals Adland’s hybrid working stalemate
By Nicola Kemp
Everything you need to know about the third edition of the All In Census.
Voices
Peanut and Tommee Tippee highlight loneliness crisis in mothers
By Nicola Kemp
The bold new campaign launching in time for Maternal Mental Health Awareness Week underlines that forced smiles have become the unofficial uniform of motherhood.
Voices
Trans+ History Week returns
The week long celebration of Trans+ history underlines that Trans+ people have ‘always been here, and always will be’.
Voices
Channel 4’s marketing chief on why a first isn’t enough
By Nicola Kemp
Amber Kirby, Marketing Director at Channel 4, on why the broadcaster’s approach to marketing the Paralympics is a long-term journey.
Voices
Piccadilly lights up Victory in Europe Day
By Nicola Kemp
M+C Saatchi Group UK has teamed with Ocean Outdoor, the DCMS and The Together Coalition to ensure we never forget VE Day.
Voices
The business case for inclusive advertising
Industry leaders outlined that purpose and profit need not be at odds at the IPA Talent & Diversity conference.