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British Arrows Awards 2026 Winners

New work

Columbia Sportswear

By adam&eveDDB

Columbia Sportswear launched its new global brand platform, debuting a wild, irreverent campaign showing humans vs. the brutal outdoors. Fro…

Pinned by: Olivia Benjamin

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New work

Columbia Sportswear

By adam&eveDDB

Columbia Sportswear enlists the Grim Reaper as a TikTok & IG influencer in its ‘Death Wishes’ Halloween activation. Fans can win a limited-…

Pinned by: Olivia Benjamin

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New work

PUMA

By adam&eveDDB

We helped PUMA Group launch its biggest global campaign to date - Go Wild – marking an evolution in its brand identity, reinforcing its comm…

Pinned by: Olivia Benjamin

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New work

CALM

By adam&eveDDB

For this campaign with CALM, we launched a TV film featuring Evelyn’s story. Evelyn’s mum beautifully narrates the film, remembering her dau…

Pinned by: Olivia Benjamin

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New work

Anthropic

By Mother London

Anthropic is launching a new brand platform for Claude, its AI assistant. Keep Thinking is more than just an endline: it is a point of view …

Pinned by: Olivia Benjamin

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New work

Make My Money Matter

By Mother London

Starring Ambika Mod, ‘Beep’ illustrates the unseen link between the Big Five fossil-fuel high-street banks and the climate destruction they …

Pinned by: Olivia Benjamin

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New work

Nike

By Wieden+Kennedy London

Nike Football Celebrates the Game with a New Brand Identity Committed to Creative, Fearless Play https://www.youtube.com/@nikefootball/vide…

Pinned by: Olivia Benjamin

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New work

IRN-BRU

By Lucky Generals

In their first integrated campaign for IRN-BRU, Lucky Generals revives a classic line with a new twist: this isn’t a soft drink, it’s a brav…

Pinned by: Olivia Benjamin

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New work

John Lewis

By Saatchi & Saatchi

Celebrating 100 years of the iconic “Never knowingly undersold” promise, 'Tableau" explores John Lewis' role in British life over the decade…

Pinned by: Olivia Benjamin

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New work

Guinness

By AMV BBDO

Lovely Day for a Guinness celebrates the loveliest day of them all: Match Day. To mark Guinness' second Premier League, we've launched a cam…

Pinned by: Olivia Benjamin

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Case study

The Monster Who Came To Tea

By ELVIS

Pinned by: Olivia Benjamin

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New work

John Lewis

By Saatchi & Saatchi

If you can’t find the words, find the gift. This year’s ad sees a dad and son reconnect through the gift of music, because sometimes a gift …

Pinned by: Olivia Benjamin

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New work

Street Doctors

By Saatchi & Saatchi

‘The Fatal Question’, the interactive installation created in partnership with Street Doctors that confronts a dangerous misconception held …

Pinned by: Olivia Benjamin

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New work

Peta

By Grey London

PETA marks National Christmas Jumper Day with three limited jumpers featuring graphic slaughter scenes and nut-roast recipes on the labels. …

Pinned by: Olivia Benjamin

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New work

TWIX

By adam&eveDDB

As part of ‘Two is more than one’, the brand introduces ‘Harmoniser’. In partnership with Meta for WhatsApp, the feature uses innovative dig…

Pinned by: Olivia Benjamin

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New work

Peta

By Grey London

Season of cheer, shadowed by unseen harm. Happy Christmassacre opens with twinkling lights and a perfect feast, then veers into dark satire …

Pinned by: Olivia Benjamin

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