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OOH and the modern day flâneur

By Katy Hindley

OOH advertising is no longer just a marketing tool but a dynamic element of urban design that enriches the experience of the modern-day flâneur, writes Katy Hindley

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Climate communications: emotional messaging will make or break the climate movement

By Charlotte Colombeau

Are people empowered to take action or are they being paralysed with climate anxiety?

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What can be done to ensure the Paralympics gets the recognition it deserves by harnessing the power of storytelling?

By Daniel Apostolos

Paris 2024 is a pivotal moment to continue to influence change and platform the Paralympic games

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Consider overseas consumers for growth in luxury brands

By Sally-Anne Limb

What luxury brands can learn from China to navigate changing sector challenges

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5 ways brands can effectively implement AI in their advertising strategy

By Ian Liddicoat

Leveraging AI to enhance and optimise processes will see the advertising industry enter a new era of innovation and effectiveness, says Adludio’s Ian Liddicoat

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‘AI disrupts, but humanity, heart and humour shine through’

By Marie Stafford

Marie Stafford shares VML Intelligence insights from Cannes Lions 2024

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Goodbye originality: why Shein’s fast AI fashion suggests the future of marketing is about faking it

By Majid Bahi

From virtual influencers to AI-generated imagery, technology is having a huge impact on the fashion industry.

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AdVocab demystifies industry jargon to drive diversity

By Georgie Moreton

The encyclopedic tool has been launched by FCB in partnership with D&AD’s New Talent programmes Shift and New Blood

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How brands can give themselves a birds-eye view of culture

By Amy Davies and Jamison Duffield

Amy Davies and Jamison Duffield explain how brands can tap into culture with the help of AI.

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​​Why the next stage of UK CTV will be built on accountability and trust

By Anna Forbes

Anna Forbes shares how marketers can better maximise the opportunities CTV has to offer

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The robots are coming…

By Laura Thomson-Staveley

As technology advances, Laura Thomson-Staveley considers how to embrace AI and what needs a more human approach

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Gen Z and Alpha are redefining how UK brands see gaming

By Glenn Gillis

From streaming to E-sports, new avenues are helping brands to connect with gamers.

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Fallout’s lesson of collaboration for advertisers navigating the cookie apocalypse

By Hugh Stevens

As the cookie crumbles, Hugh Stevens navigates the change with the help of Fallout

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Culture is hard work

By Henry Daglish

Henry Daglish shares how to build an internal culture and Bicycle’s journey to IPA CPD Gold

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