Very kickstarts Christmas shopping bonanza with Flamingos and Charli XCX
By Nicola Kemp
The flamingos are back to remind consumers to get their Christmas toys early
What brands need to know about the next generation of influence
Paul Greenwood shares findings from We Are Social’s new report which examines trends in the creator landscape
Shaking up the dominant brands in the football industry
Leveraging the power of fashion, tactical partnerships and building authentic communities to grow engagement and better connect with fans
The power of being a generalist in the world of PR
Shunning the pressure of being a specialist, Charlotte Woods finds value in having multiple strings on her bow
Refreshing fan engagement: Can brands take centre stage?
Heineken and Red Bull leverage the experience economy to authentically connect with music fans
The power of inclusive storytelling in experiential marketing
Brands that embrace inclusive storytelling increase representation and better connect with audiences
Back to school, back to basics
By Rob Conibear
‘It’s time to kickstart a more human-first approach to technology’ says Rob Conibear, Managing Director at Jung von Matt London
How to reinvent company culture to attract Gen Z
Connecting with young employees isn’t about grand gestures, it’s about authenticity writes BBH’s Gwendolyn Lee
Unlearning habits for a greener planet
By Oli Gibson
Oli Gibson, Planning Partner at BBD Perfect Storm, on adopting day-to-day behaviours that can have an impact
This season, I’m unlearning the answers
Alistair Schoonmaker, Co-founder and MD at Ultra, on adopting a ‘find the right questions’ mindset
Embracing vulnerability and letting go of limiting beliefs
By Zahra Mair
Zahra Mair, Operations Director at Forsman & Bodenfors London, on shedding old habits to make room for new
Comparing myself to myself
Carren O’Keefe, Chief Creative Officer, Digitas UK shares the importance of embracing the present and not being in competition with the past