Trend
The power of a good creative brief
By Nat Poulter
AI can enable creatives and help to redefine the creative brief, writes Nat Poulter
Trend
The Hawkstone Farmers Choir goes beyond branded content
By Nicola Kemp
The ambitious brand storytelling, created by T&P, culminated in The Hawkstone Farmers Choir winning Britain’s Got Talent.
Trend
The Broken Toy Factory: mending and reflecting
By Ben Phillips
What does the future of the industry look like and how might we get that Monday feeling back again, asks Ben Phillips.
Trend
What Arsène Wenger can teach CMOs about winning with culture
Arsenal's sucess is the result of decades of commitment, writes Masibu Manima.
Trend
YouTube levels up creator partnerships with social series
By Nicola Kemp
‘The Brand Deal Desk’ series aims to help creators level up their brand partnerships on YouTube.
Trend
Why your talent strategy is your distinctive growth strategy
As she launches her new business, Talent in Residence, Adele Lewis Bridgeman makes a powerful case for your talent strategy at the heart of your business.
Trend
Why the future of influence is real life, not viral
By Tom Ridges
Brands need to think about influence less as media distribution and more as behavioural infrastructure, writes Tom Ridges.
Trend
EE’s World Cup campaign tackles toxic masculinity
The campaign shows how sport can build community and protect boys from harmful influences online.
Trend
Primark brings the summer vibes in new campaigns
By Nicola Kemp
‘The Get Away’ campaign showcases the brand’s latest summer collection across the UK, the US and Spain.
Trend
If you don’t take risks in your advertising, you risk being entirely overlooked
By Si Goodall
Real reputational damage comes from poor customer experiences and poor business practices, writes Si Goodall.
Trend
The Broken Toy Factory
By Ben Phillips
Before our industry moves on to what’s next, it’s smart to mourn what came before.
Trend
Adidas leans on nostalgia for Backyard Legends campaign
By Nicola Kemp
The brand is leading the World Cup hype with a star-studded campaign including Timothée Chalamet, Lionel Messi, Bad Bunny, Lamine Yamal and Jude Bellingham.
Trend
The Corner brings summer storytelling to menswear for Moss
By Nicola Kemp
The beautifully designed ‘Bring Back Stories’ campaign includes the brand’s first-ever television campaign.
