BITE Focus

To break taboos, you have to be prepared to lose something

From crushing stereotypes to the industry's growing gender pay gap, seven key take outs from Creative Equal’s RISE 2019.

By Nicola Kemp

Read more
Trend

Diverse bodies, diverse minds

This week is Mental Health Awareness Week, and the focus for 2019 is body image. It’s no surprise really given the rise in apparent ideals we see in the world around us.

By David Sanger

Read more
Trend

Gamers logging on to a new community

Games are still a place for exploration, development, education but perhaps most importantly today they’re also where you can both build and become a part of a community.

By Izzy Ashton

Read more
BITE Focus

It Ain’t Easy Going Green

Consumers are done with talking, with words and empty promises, with hard to imagine numbers and overwhelming quantities. What they want is proof and evidence of brands making a change, and a means for them to do the same.

By Izzy Ashton

Read more
Trend

The Road Whisperer

THINK! were looking for a vehicle or a person who could impart wisdom in a way that would mean an audience of young, male, new drivers would listen to and absorb it. Enter the Road Whisperer.

By Sophie Lewis, VMLY&R

Read more
Trend

Don't mention the M-word

Money is a sensitive topic. It’s awkward, people don’t want to ask questions. But a number of brands are challenging that mindset and helping consumers open up.

By Izzy Ashton

Read more
BITE Focus

Manchester

Jamie Peate, Global Head of Retail Strategy for McCann Worldgroup and self-confessed Manco-phile, takes a look at the city’s vibrant renaissance, showcases some of the work coming out of the metropolis and plays tour guide.

By Jamie Peate, McCann Worldgroup

Read more
Trend

A novel idea for advertisers

As people look away from their phone screens, brands are returning to the page to reach their audience, fully embracing the power of the book-bound, written word.

By David Sanger

Read more
BITE Focus

It’s the end of the road for boring retail

From online to offline, experiences are taking precedence over product. An engaging, unique experience can cement a brand as part of a consumer’s lifestyle rather than just a retail exercise.

By Izzy Ashton

Read more
Trend

How technology can play a part for improved wellbeing

AI and app development have seen the creation of thousands of tools in helping people to de-stress. But whilst there are countless technologies, are they really listening? Are they teaching us anything?

By Lee Casey, Hatched

Read more
BITE Focus

AdWeek Europe 2019

When London Mayor Sadiq Khan shares the stage with Richard E. Grant (fresh off the back of an Oscar nomination), Paul Polman the former CEO of Unilever and countless highly acclaimed marketers, you know you’re in for a few interesting discussions.

By Izzy Ashton

Read more
Trend

CLICKON at SXSW 2019

Here, Richard Wilson, CEO of storytelling agency CLICKON shares the latest trends that affect how brand storytelling will evolve in the next few years.

By Richard Wilson, CLICKON

Read more
Trend

We Are Social at SXSW 2019

Here, some of the attendees at this year’s SXSW festival from socially-led creative agency We Are Social share some of the trends, brands and talks that stood out for them over the last few days.

By Izzy Ashton

Read more
Trend

The Meaning of The Community

We live in an increasingly connected world, so why does society feel like it’s growing further apart?

By Andy Lipscombe, FreshBritain

Read more