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The summer of sports: Navigating new heights in the travel industry

By Ben Knapp

Ben Knapp explores how travel brands can harness the excitement of this summer’s sports extravaganza

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Digital experiences: The magic formula for customer satisfaction

By Simon McNally

What should brands bear in mind and how can they meet the high benchmarks of today’s consumers?

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Ikea turns to Roblox for employee outreach

By Nicola Kemp

The new campaign, created by Mother, is designed to attract a new generation of co-workers.

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Fallout is the best example of how to use gaming IP to fuel a flywheel

By Dan Salkey

Small World’s Dan Salkey underlines the breadth of opportunity that gaming IP has to offer

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Rightmove pushes for progress on housing in election push

By Nicola Kemp

Ahead of tonight’s head-to-head debate on ITV the property website has launched a campaign to urge politicians to focus on housing.

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The best way to connect with the next generation? Esports

By Rodrigo Samwell

Rodrigo Samwell urges brands to tap into Esports with an audience of 451M people tuning in.

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Voting is Hot AF

By Nicola Kemp

Saatchi & Saatchi launches campaign to get young voters to the polls.

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How to defend against dupes: Lessons from the food and drink world

By Daisy Pack

Dupes might be infuriating but leaning into copycats can help to build brand.

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From Tinned Fish to NunTok: How brands can engage with the new influencer landscape

By Scott Bowley

Nano and micro influencers play an important role in a robust influencer strategy

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Why brands should embrace their inner divas

By Isabelle James

Society’s perception of the diva has evolved over time, what relevance does the term hold in the realm of advertising?

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How can brands tackle disinformation in the year of democracy?

By Harriet Kingaby

With more than 2 billion people set to vote in elections in 2024, disinformation is rife.

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Kill the meetings, not the minds

By Anniki Sommerville

Anniki Sommerville on how Zoom meetings have become an epidemic

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Channeling creativity whilst swimming

By Olivia Sparey

Olivia Sparey, Senior Account Manager at Truant shares how wild swimming has taught her to take risks and the power of resilience

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JD Williams flips the script for midlife women

By Nicola Kemp

The uplifting campaign from House 337 successfully busts the myths surrounding midlife women

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