Trend
Reel talk: why 2025 is the year to prioritise creativity
Kathryn Jacob OBE shares practical ways to foster more creative thinking from her book, A Year of Creativity.
Trend
We can't be scared to take risks in 2025 – but it’s a team effort
Jeff Bowerman shares how he is embracing a ‘thrive in 2025’ mentality.
Trend
Boots captures the joy of saving
The Savvy Savers campaign features Boots shoppers celebrating the savings they’ve made.
Trend
Five steps to realise success in sustainability in 2025
By Tim Collier
Tim Collier, Head of UK and Northern Europe at Scope3, on the need for advertising’s change in mindset when it comes to sustainability.
Trend
New year, new idea? Why we shouldn’t get hung up on novelty
By Daisy Pack
Hunter PR Managing Director, Daisy Pack, believes great ideas aren’t born in isolation.
Trend
The Year Ahead: Creativity in Social Media
Chris Cookson, CEO & Co-Founder of Uncovered, on how brands can best engage with social media to connect with audiences.
Trend
Make 2025 a year of responsible advertising
Advertising businesses that prioritise trust, inclusion, and sustainability, will not only thrive but inspire positive change, writes Stephen Woodford, CEO of the Advertising Association.
Trend
Ford leans on heritage to launch Capri as an electric vehicle
By Nicola Kemp
The ‘Mischief Rewired’ campaign from Wieden+Kennedy London will launch the electric vehicle across Europe.
Trend
Creativity in 2025: Smaller, sharper, and a little less purposeful
Scott Dimbleby strives for a year of embracing fun and humour to offer audiences escapism.
Trend
Heineken 0.0 empowers alcohol free drinking without judgement
The ‘0.0 Reasons Needed’ campaign from Publicis Worldwide takes on outdated stigmas associated with alcohol-free options.
Trend
The year ahead for creativity: A “new” approach to new business
By Oya Mustafa
Recipe’s Oya Mustafa is embracing a shift from transactional growth to lasting relationships and from short-term fixes to long-term value creation.
Trend
Boots recouples with Love Island for seventh series
By Nicola Kemp
The health and beauty retailers' long-term partnership with the hit show has helped cement the brand’s position as the go-to destination for beauty brands.
Trend
The ice cream days: An agency client marriage that keeps getting better
By Tom Elliston
LOLA MullenLowe’s Tom Elliston on finding pleasure in a long lasting client relationship