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From selling beef cubes to building communities

By Grant Hunter

Ahead of the 2024 Olympic Games in Paris Grant Hunter lifts the lid on the evolution of sports sponsorship and how brands can embrace participation

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Current Account Switch Service says find what’s right for you

By Georgie Moreton

The humorous campaign features a frustrated fish owner to highlight the importance of finding a good fit

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Elevate your brand: make Social Impact your superpower

By Lameya Chaudhury

Lameya Chaudhury urges businesses to unlock the potential that comes with a renewed focus on social impact

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Waitrose launches live shoppable cooking show

By Georgie Moreton

The show hosted by Ruby Bhogal and Alex Szrok allows audiences to shop the products they learn to cook

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IPA President launches People First Promise

By Georgie Moreton

The initiative has been designed to improve the collective mental health and wellbeing of people in the advertising industry

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How my daughter is buying into anti-ageing, luxury skincare aged 10 and a bit

By Anniki Sommerville

Brands must address targeting of young girls with beauty products, writes Anniki Sommerville, Director of Strategic Insights at Differentology.

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Into the Bright

By Jacob Benbunan

Jacob Benbunan shares key takeaways from the Into the Bright event

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‘Make that one day, today’

By Nicola Kemp

The Department for Education’s new campaign from M&C Saatchi is a rallying cry for reaching your full potential

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Be more Marina: Embracing the power of AI

By Tony Quinn

Tony Quinn considers the impact of AI and encourages the industry to learn from Marina Hyde’s forward-thinking mindset

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Placing culture at the heart of creative

By Ashika Chauhan

Ashika Chauhan shares the importance of culture and considers how AI will impact creativity in 2024

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How 3D real-time tech can help massively cut carbon in 2024

By Steve Barnes

Collective London Co-founder, Steve Barnes, advocates for tech that helps to create more sustainable processes

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LNER dances into the New Year with new brand mascot

By Georgie Moreton

The campaign from M&C Saatchi takes inspiration from Fatboy Slim

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Let’s turn our feelings into things

By Joe Goulcher

Joe Goulcher reflects on how to meaningfully contribute to culture through comms

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2024, a quiet revolution

By Si Goodall

Si Goodall, Founder at The Ninety-Niners says 2024 will see mainstream culture back on the agenda

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