BITE Focus

“It’s not about selling flights; it’s about being the light at the end of the runway.”

Brave and Flight Centre deliver a masterclass in marketing travel in a lockdown.

By Nicola Kemp

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Not your ‘normal’ Ramadan

This weekend, in addition to lockdown, Muslims will be embarking on Ramadan. Shelina Janmohamed, Vice President of Islamic Marketing at Ogilvy Consulting believes that brands that step up during this time will be remembered the most.

By Shelina Janmohamed, Ogilvy

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Making a difference in the time of COVID-19: How to serve a real purpose during a global pandemic

In an age of multiple unknowns, Austen Donnellan New Business Director at Bray Leino believes it’s our human values as communicators that will help get us through.

By Austen Donnellan, Bray Leino

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“Replicating your office experience at home doesn’t work”: Get Sh*t Done X Creativebrief

Creativebrief partnered with Get Sh*t Done for an international virtual event that explored the new world of work, offering practical advice and support in how to navigate this new normal.

By Izzy Ashton

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Virtual communication: Welcome to the ‘new normal’

Jaie Genadt, UK Chief Technology Officer at Momentum highlights how brands must leverage the mass-adoption of technology that lockdown has necessitated when it comes to virtual communication.

By Jaie Genadt, Momentum Worldwide

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Creativity in the age of Zoom

Joe Bagnall, Head of Film at Lucky Generals explores how coronavirus has hindered the way we normally work, closing many doors but in the process, opening others.

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Heroics and humility: Is it the best or worst time to be in marketing?

Jonathan Trimble, CEO of And Rising explores the thorny paradox emerging for marketing teams working hard to keep things moving, that an uncertain time can also be the right time.

By Jonathan Trimble, And Rising

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The ‘biggest peacetime challenge’ for the comms industry?

James Thomlinson, Managing Director of One Green Bean explores how brands can find meaning from tougher times.

By James Thomlinson, One Green Bean

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The power of OOH in times of crisis

Olivia Furniss-Roe, Media Planner at Mediahub UK writes a love letter to a media channel most affected by COVID-19.

By Olivia Furniss-Roe, Mediahub UK

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Let’s celebrate all the Latte Activists out there

Jessica Lovell, Chief Strategy Officer at Wonderhood Studios explores the growth of the latte activist and how, even if it starts out as a tokenistic gesture, brands that back it up with substance will succeed.

By Jessica Lovell, Wonderhood Studios

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Navigating the new normal

Ahead of the Get Sh*t Done X Creativebrief event on how to navigate the new normal, we asked the panel how they are getting through the crisis.

By Nicola Kemp

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Marketing to millennials in an ever-changing world

John Coote, Account Director at 23red on how simplicity, authenticity and purpose should be key priorities for brands hoping to reach millennials in this time of crisis.

By John Coote, 23red

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Breaking the digital experience dichotomy

From streamed concerts by Chris Martin and live sets from Berlin’s top DJ through to virtual museum tours and theatre streaming platforms, the events of 2020 are causing a seismic shift in the experience economy.

By Russell Hall, Imagination

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Why now is not the time to go quiet

While now is not the time for opportunism or narcissism, Toto Ellis, Chief Strategy Officer at Mc&T believes every brand in every category can and should remain present and visible.

By Toto Ellis, Mc&T

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How a cross-industry collaborative team created a powerful campaign under lockdown

ENGINE Creative’s latest campaign for Women’s Aid illustrates the realities of life under lockdown for victims of domestic abuse in a film created by a collaboration of industry experts, who never once met.

By Izzy Ashton

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