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Sorry, I have plans with myself

How Space NK and FCB Inferno redefined aspiration to create the space to celebrate and elevate the diversity of beauty experiences.

By Nicola Kemp

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02 leans on the Fortnite factor with virtual venue launch

The 02 blazes a trail for digital experience with the launch of its first ever virtual event space in Fortnite.

By Nicola Kemp

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Do we need content marketing anymore?

Tom Lenham, Head of Content Marketing at The Maverick Group on why a successful content marketing strategy is about creating content for your customer, not your brand.

By Tom Lenham, The Maverick Group

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Connected packaging and gamification – unlikely bedfellows or the perfect pairing?

Interactive games, delivered via connected packaging, can help brands glean a unique and in-depth picture of consumer behaviour.

By Jenny Stanley, Appetite Creative

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How gaming can help brands reach diverse audiences

TBWA\London’s Chief Strategy Officer Anna Vogt and Planning Partner Donald Pirie explain why gaming presents an unprecedented opportunity for brands.

By Anna Vogt and Donald Pirie

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From The Aisle of Shame to The Aisle of Fame: Lessons from the Femcare Revolution

Jane Hovey, Director of Communications Strategy on the cultural and creative lessons from marketing’s red wave.

By Jane Hovey, Vivaldi

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M&S’s shift towards e-commerce opens up potential for marketing growth

Smart brands recognise that ecommerce is crucial for long-term growth and attracting new customers.

By Vihan Sharma, LiveRamp Europe

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We Need to Talk About Your Balls

Asa Nowers, strategist at Hell Yeah!, on the revolution afoot in the male grooming market and why nice guys finish first.

By Asa Nowers, Hell Yeah!

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Brand promises are not enough to tackle the climate crisis

Brands need to place action and honesty ahead of big corporate promises when it comes to making meaningful change on the climate crisis.

By Gareth James, Brilliant Noise

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‘We’re better with pets’

Pets at Home and The&Partnership show the power of post-pandemic honesty in advertising.

By Nicola Kemp

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"We have arrived! So it's time to do what you Brits do best and form an orderly queue.”

Restaurant chain Wendy’s return to the UK, with its new brand platform ‘All beef.No Bull’, underlines the power of doing things differently.

By Nicola Kemp

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