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Why authentic marketing is a brand's competitive advantage
Authenticity is a concept rooted in both behaviour and brand relationships, writes Visha Kudhail, Author of Authentic Marketing, shares.
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Tem highlights the human cost of energy crisis
By Nicola Kemp
A coffee shop takeover in London will support the brand campaign.
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Your social feed is a corporate newsletter in disguise
By Ian Gambier
Why are brands still sending the algorithm to sleep and what are we going to do about it, asks Ian Gambier, Founder and Chief Creative Officer at Lukewarm.
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The benefits of long-term partnerships in a fragmented market
Tom Ironside and Jen Wong share insights from twenty years of working together.
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Hinge speaks to real couples about modern dating
The continuation of the ‘It’s Funny We Met on Hinge’ campaign spotlights the challenges of meeting people.
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Ready Set Ford redefines automotive marketing
Three new integrated campaigns position the brand as a maker and facilitator.
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The best move is almost never reinvention, it’s loving what you already have
Georgina Leigh-Pemberton explains why brands should Love the Unmistakable.
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World Rugby unveils ‘Go All Out’ for global brand campaign
By Nicola Kemp
A 60-second film is designed to spark excitement ahead of the Men’s Rugby World Cup in Australia.
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What it really takes to photograph a BAFTA winner
By Sane Seven
Photographer Sane Seven lifts the lid on this year’s BAFTA portraits and shares how creativity can thrive in chaos.
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The future of work is in the making
By Niall Kerry
No matter the size, agencies need to be agile and adapt to changing brand needs, writes Niall Kerry.
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Publicis London teams with ethical AI art platform for Cathay Pacific campaign
The ‘Asia just got closer’ campaign uses visuals and photography created using Artfair by Bria.
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Gen Z isn’t the problem, the industry’s assumptions are
Lottie Bartlett warns against stereotyping Gen Z talent in the workplace.
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Britain is a remix
We must get better at understanding and representing modern Britain, writes Lameya Chaudhury.