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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Thought Leadership

Summer Series: Inspiration from anywhere

By Georgie Moreton

Industry leaders share how they are fuelling their creative curiosity in the summertime.

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Hot Pick

Currys helps its customers to escape the past

By Georgie Moreton

The latest iteration of the Beyond Techspectations campaign encourages audiences to update their tech.

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Fuel Your Imagination

Heathrow highlights retail options

By Georgie Moreton

The colourful campaign encourages travellers to relax and shop before heading off on holiday.

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Trend

O2 hires Chabuddy G as the Red Roses PR Manager

By Georgie Moreton

The tongue-in-cheek content series launches ahead of the Women’s Rugby World Cup.

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Fuel Your Imagination

Rightmove capitalises on cultural relevance

By Georgie Moreton

The latest instalment of the ‘If they can find it, so can you’ campaign takes a regional approach.

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Fuel Your Imagination

On the Beach enlists Paddy McGuinness as the ultimate holiday rep

By Georgie Moreton

McGuinness will star in an array of cheeky digital videos and highlight the benefits of booking a holiday with On the Beach.

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Fuel Your Imagination

Ladbrokes brand platform champions personal satisfaction

By Georgie Moreton

‘That’s Ladisfaction’ is a new creative platform from Atomic that takes a personal approach to betting.

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Trend

Cheetos enlists influencers to turn snack scraps into wearable art

By Georgie Moreton

In its first UK influencer campaign, Cheetos brings to life the authentic, messy joy of the snack.

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Voices

WorldPride 2026 Amsterdam kicks off with a celebration of The New Dutch Masters

By Georgie Moreton

The powerful launch film is a celebration of people, individuality and love.

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Trend

Audible offers escapism for romance lovers

By Georgie Moreton

The audio storytelling provider taps into the popularity of the Romance podcasts in a new campaign from Fold7

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Voices

Channel 4 and Lloyds spotlight Black-owned businesses

By Georgie Moreton

Four black-owned businesses made their TV debut in the latest edition of Channel 4 Sales’ Black in Businesses programme with Lloyds

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Thought Leadership

The legacy of the lionesses continues to roar

By Georgie Moreton

BITE takes a look at the campaigns that celebrate the Lionesses and their historic Euros win.

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Fuel Your Imagination

Columbia takes on the brutal realities of Mother Nature

By Georgie Moreton

The ‘Engineered for Whatever’ brand platform is designed to show that Columbia is prepared for anything.

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Fuel Your Imagination

Sure celebrates Euros win with wordplay

By Georgie Moreton

The reactive campaign backed the Lionesesses with a twist on Sure’s brand slogan.

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Fuel Your Imagination

White Stuff campaign celebrates the Lionesses who blazed the trail

By Georgie Moreton

The Still Roaring campaign honoured the pioneers of women’s football.

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