Hot Pick
British Gas leans on the power of lovable brand mascots
The new brand platform and brand mascots underline the brands ‘Taking care of Things’ ethos
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Georgie Moreton
Deputy Editor, BITE CreativebriefAbout
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
More from Georgie Moreton
Fuel Your Imagination
Lipton Ice Tea spotlights the power of tea to ‘change everything’
The new brand platform from Adam&EveDDB is part of a new distinctive positioning for Lipton Ice Tea.
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Voices
‘Be bold, be vulnerable, be better’
Jon Evans and John Amaechi OBE on how advertising can eliminate harmful stereotypes.
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Voices
‘We need to recommit to inclusion’
Frank Starling, Chief DEI Officer at Lions, has urged marketing leaders to commit to creating an inclusive industry that gives back more than it takes.
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Voices
Boots initiative strives to help rekindle memories for those with dementia
Boots has created 1000 multi-sensory memory boxes to be distributed to care homes across the UK.
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Voices
Now is the time to balance the mix in music and media
Balance the Mix is on a mission to increase representation to help brands tap into the power of music.
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Fuel Your Imagination
Pizza Hut sponsors Big Zuu and AJ Tracey’s Seriously Rich Flavours
The partnership between Pizza Hut, Sky Media and Big Zuu taps into the culture of fun, food and flavour.
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Voices
How brands can reach through the paywall
At Creative Equal’s RISE conference, Sara Denby, Former Head of the Unstereotype Alliance at UN Women, urged advertisers to step up and embrace inclusion for the long term.
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Voices
Don’t retreat from sustainability, reframe it
Eleanor Thornton-Firkin, Head of Creative Excellence at Ipsos and Samira Brophy, Senior Director, Creative Excellence UK at Ipsos, have urged brands to be on the front foot of sustainability.
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Voices
‘When you’re the boss, you can do a lot’
At RISE, Sir Lenny Henry spoke on the importance of authenticity, making room at the table, and constantly learning.
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Hot Pick
Bargain-loving Brits race to Toyota GB’s ‘Toyotathon’
The value-led campaign from The Corner plays on the nation's love of a bargain.
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Fuel Your Imagination
Haribo introduces Nostalgix with Kids Voices campaign
The confectionary giant is launching its new range with a new instalment of the long-running campaign from Quiet Storm.
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Fuel Your Imagination
Frazzled and Revolt’s ‘Feeling Ceiling’ encourages Brits to talk about mental health
The campaign, which won Ocean Outdoor’s digital creative competition, marks Mental Health Awareness Week.
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Thought Leadership
Five learnings from the IPA Talent and Diversity Conference
Industry leaders share the importance of prioritizing talent at a time when DEI is under threat.
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Thought Leadership
Three Things on a Thursday: Inclusion, learning and celebration
BITE’s fortnightly round up of the most read articles on the Creativebrief platform sheds joy on inclusive marketing.
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