Will the 2025 Women's Euros be a tipping point?
With the Euros set to kick off on July 2nd, brands have the opportunity to invest in the future of the women’s game.
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Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
With the Euros set to kick off on July 2nd, brands have the opportunity to invest in the future of the women’s game.
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The brand campaign celebrates Toyota’s status as a British icon with a comedic look into the varied tapestry of life.
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At House 337’s The Miseducation of Women’s sport event industry leaders outlined the breadth of opportunity in women’s sport and how marketers can get involved.
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The UK Gerety Awards Jury shares insights and learnings from this year’s Gerety award-winning entries.
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The campaign from Jung von Matt Nerd brings the history of the LGBTQIA+ movement to the gaming community.
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The organisation’s rainbow bracelet is a symbol of not just visibility but active support.
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The bold OOH for travel eSIM brand from Ballsy is part of a multi-step summer campaign
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The campaign from The Corner introduces a new tone for the Moss Man
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The campaign demonstrates the brand's longstanding commitment to football by celebrating sporting excellence.
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The retailer’s summer campaign from Mother London celebrates the small things that make the season unforgettable
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The 2024 Channel 4 Diversity in Advertising Award-winning campaign from AMV BBDO and Currys hits screens today.
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The ‘Know before you go’ campaign gives consumers peace of mind before they travel.
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Do brands need to switch gears from volume to ensuring the value of marketing messages targeting overwhelmed consumers?
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For its second year as Official Airline of the Eurovision Song Contest, EasyJet celebrated with an array of themed activations.
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Kate Maunders, Global Head of Marketing Communications at Primark, on why the retailer has embraced accessibility.
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