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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Thought Leadership

Will the 2025 Women's Euros be a tipping point?

By Georgie Moreton

With the Euros set to kick off on July 2nd, brands have the opportunity to invest in the future of the women’s game.

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Hot Pick

Toyota celebrates the witty, weird and wonderful

By Georgie Moreton

The brand campaign celebrates Toyota’s status as a British icon with a comedic look into the varied tapestry of life.

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Thought Leadership

Why now is the time for brands to rip up the rulebook in women’s sport

By Georgie Moreton

At House 337’s The Miseducation of Women’s sport event industry leaders outlined the breadth of opportunity in women’s sport and how marketers can get involved.

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Thought Leadership

Gerety Jury Insights: Joy, simplicity and AI-enabled failure

By Georgie Moreton

The UK Gerety Awards Jury shares insights and learnings from this year’s Gerety award-winning entries.

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Voices

Got2b creates Christopher Street Roblox experience for Pride

By Georgie Moreton

The campaign from Jung von Matt Nerd brings the history of the LGBTQIA+ movement to the gaming community.

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Voices

Amnesty International UK seeks to redefine LGBTQ+ allyship

By Georgie Moreton

The organisation’s rainbow bracelet is a symbol of not just visibility but active support.

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Fuel Your Imagination

Jetpac searches for travel virgins

By Georgie Moreton

The bold OOH for travel eSIM brand from Ballsy is part of a multi-step summer campaign

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Fuel Your Imagination

Moss celebrates men of style and substance

By Georgie Moreton

The campaign from The Corner introduces a new tone for the Moss Man

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Trend

Pepsi unites past and present football legends in Refresh the Game

By Georgie Moreton

The campaign demonstrates the brand's longstanding commitment to football by celebrating sporting excellence.

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Trend

M&S is set for summer

By Georgie Moreton

The retailer’s summer campaign from Mother London celebrates the small things that make the season unforgettable

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Voices

Currys’ ‘Sigh of Relief’ is a masterclass in inclusivity and accessibility

By Georgie Moreton

The 2024 Channel 4 Diversity in Advertising Award-winning campaign from AMV BBDO and Currys hits screens today.

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Hot Pick

Which? helps consumers avoid holiday mishaps

By Georgie Moreton

The ‘Know before you go’ campaign gives consumers peace of mind before they travel.

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Thought Leadership

The balance of volume and value in marketing

By Georgie Moreton

Do brands need to switch gears from volume to ensuring the value of marketing messages targeting overwhelmed consumers?

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Fuel Your Imagination

EasyJet scores at Eurovision with an Orange Runway

By Georgie Moreton

For its second year as Official Airline of the Eurovision Song Contest, EasyJet celebrated with an array of themed activations.

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Voices

Inclusive thinking leads to innovation

By Georgie Moreton

Kate Maunders, Global Head of Marketing Communications at Primark, on why the retailer has embraced accessibility.

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