Magners celebrate the pull of summer with ‘That’s Magnertism’
The magnetic campaign from Ark agency drums up brand love for the summer staple drink.
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Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
The magnetic campaign from Ark agency drums up brand love for the summer staple drink.
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The week long celebration of Trans+ history underlines that Trans+ people have ‘always been here, and always will be’.
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Industry leaders outlined that purpose and profit need not be at odds at the IPA Talent & Diversity conference.
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At the IPA Talent and Diversity Conference, the IPA revealed new research to urge the industry to overcome generational stereotypes.
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Industry leaders urged the audience to take action on inclusion at the IPA Talent & Diversity conference.
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The craft-focused campaign, from Adam&EveDDB, highlights reasons for people to choose the Eurostar.
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The campaign from Lucky Generals builds on the success of ‘See the World Differently’.
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In an always on marketing ecosystem, BITE asks how can leaders carve out space for talent to thrive.
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The latest iteration of the Trainline supported campaign encourages people to arrive at Glastonbury Festival by train.
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The international OOH campaign from Iris London pokes fun at outdated online humanity tests
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The campaign from T&Pm finds unique ways to showcase the intense experience of chewing Airwaves gum.
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The ‘Painathon’ campaign from Fold7 raises awareness around the wait times faced by women living in constant pain.
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The special build from McCann Paris and McCann Health aims to tackle taboos.
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The out of home campaign calls out the environmental cost of continually upgrading devices.
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The IPA Bellwether Report for Q1 2025 marks the first time UK marketing budgets have declined for four years.
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