Georgie Moreton

Assistant Editor, BITE

About

Georgie Moreton is Assistant Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

Coca-cola celebrates the power of community at Christmas

By Georgie Moreton

Coca-cola and DenstuMB release a heartwarming festive slot showcasing the power of togetherness

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Trend

SAWA celebrates the power of cinema and the return of cinema advertising in #hellobigscreen

By Georgie Moreton

As audiences head back to the big screen, cinema advertising is back at the top of the marketing agenda.

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Fuel Your Imagination

British Gas Energy Trust says ‘You’re not alone’ with a cuppa

By Georgie Moreton

Nucleus and British Gas Energy Trust show that the brand’s debt service is accessible to everyone

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Voices

The Brooklyn Brothers Night School shows the power of fresh thinking

By Georgie Moreton

The Brooklyn Brothers celebrates the second year of its Night School initiative to attract young people from ethnically diverse backgrounds into the creative industries.

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Trend

Phillips celebrates the return of Movember with ‘Right Under Your Nose’

By Georgie Moreton

To raise awareness around men’s health issues, Phillips enlists DEPT to help encourage conversation with a series of light-hearted slots

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Trend

McDonald’s celebrates the magic of imagination

By Georgie Moreton

For its fifth anniversary of #ReindeerReady, Leo Burnett and McDonald’s remind audiences they’re never too old to imagine in a heartwarming Christmas campaign

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Voices

BADLANDS releases anti-racism short film based on real experiences of Adlanders

By Georgie Moreton

As part of the studio’s Racism at Work (RAW) initiative the campaign aims to promote openness around race and mental wellbeing

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Trend

When Your Workout Is a Joy, It's a Joy to Work Out

By Georgie Moreton

Peloton and adam&eve rework Dicken’s Christmas Carol to promote the joy of working out

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Fuel Your Imagination

‘Shift CTRL’ helps people retrain in tech

By Georgie Moreton

The Institute of Coding launches a new campaign with support from Karmarama to help open up new opportunities for people considering a role in tech.

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Voices

Purpose Disruptors to premier ‘Good Life 2030’ at COP26

By Georgie Moreton

‘Advertising A Good Life 2030’ explores the role of the marketing industry in pushing forward the sustainable agenda

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Thought Leadership

Do we need more joy in advertising this Christmas?

By Georgie Moreton

With the world still facing uncertain times, marketers are navigating the festive period with cautious optimism.

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Fuel Your Imagination

Dunelm empowers customers to embrace their individuality

By Georgie Moreton

‘Dun Your Way’ is the retailer’s first campaign with newly appointed ad agency Creature

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Trend

M&S turns to Percy Pig and Dawn French for festive campaign

By Georgie Moreton

M&S and Grey London breathe life into the iconic Percy Pig with the magic of Christmas

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Hot Pick

Live 1000 Lives with a career in the NHS

By Georgie Moreton

Mullenlowe Group UK highlights what makes a career in the NHS so unique

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Voices

Shutterstock's global diversity research shows how recent events have impacted marketing decisions

By Georgie Moreton

The events of the last 18 months have greatly impacted how diversity is valued and prioritised by marketers in content decisions

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