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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Trend

Magners celebrate the pull of summer with ‘That’s Magnertism’

By Georgie Moreton

The magnetic campaign from Ark agency drums up brand love for the summer staple drink.

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Voices

Trans+ History Week returns

By Georgie Moreton

The week long celebration of Trans+ history underlines that Trans+ people have ‘always been here, and always will be’.

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Voices

The business case for inclusive advertising

By Georgie Moreton

Industry leaders outlined that purpose and profit need not be at odds at the IPA Talent & Diversity conference.

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Voices

Time for some new age thinking

By Georgie Moreton

At the IPA Talent and Diversity Conference, the IPA revealed new research to urge the industry to overcome generational stereotypes.

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Voices

Driving LGBTQIA+ equity in the workplace

By Georgie Moreton

Industry leaders urged the audience to take action on inclusion at the IPA Talent & Diversity conference.

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Fuel Your Imagination

Eurostar teams up with artist Noma Bar for ‘Reasons to Eurostar’

By Georgie Moreton

The craft-focused campaign, from Adam&EveDDB, highlights reasons for people to choose the Eurostar.

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Hot Pick

Virgin Atlantic continues to embrace openness and positivity

By Georgie Moreton

The campaign from Lucky Generals builds on the success of ‘See the World Differently’.

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Thought Leadership

Carving out space for creativity and beating burnout

By Georgie Moreton

In an always on marketing ecosystem, BITE asks how can leaders carve out space for talent to thrive.

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Fuel Your Imagination

I came by train taps into festival fandom

By Georgie Moreton

The latest iteration of the Trainline supported campaign encourages people to arrive at Glastonbury Festival by train.

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Fuel Your Imagination

World brings internet captchas into the real world

By Georgie Moreton

The international OOH campaign from Iris London pokes fun at outdated online humanity tests

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Hot Pick

Ride The Airwaves brings the menthol kick to life

By Georgie Moreton

The campaign from T&Pm finds unique ways to showcase the intense experience of chewing Airwaves gum.

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Trend

Women’s Health Hope campaign highlights marathon NHS waits

By Georgie Moreton

The ‘Painathon’ campaign from Fold7 raises awareness around the wait times faced by women living in constant pain.

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Fuel Your Imagination

Saforelle out of home spotlights intimate skin health

By Georgie Moreton

The special build from McCann Paris and McCann Health aims to tackle taboos.

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Fuel Your Imagination

Back Market spotlights overconsumption for Earth Month

By Georgie Moreton

The out of home campaign calls out the environmental cost of continually upgrading devices.

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Trend

Marketing budgets decline amid global instability

By Georgie Moreton

The IPA Bellwether Report for Q1 2025 marks the first time UK marketing budgets have declined for four years.

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