Trend
Missing people campaign underlines true crime is not entertainment
The campaign from BBH spotlights the real people behind the narratives.
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Georgie Moreton
Deputy Editor, BITE CreativebriefAbout
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
More from Georgie Moreton
Fuel Your Imagination
National Literacy Trust positions reading as a gateway to passion
The campaign, created by Fold7, celebrates the National Year of Reading 2026.
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Thought Leadership
How important is reactive social for brands?
Can brands keep up with the changing tides of social media?
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Interviews
‘Without that next generation, there is no music industry of tomorrow’
Steph Carter, Director of Culture Marketing at Marshall on the power of connection and supporting grassroots musicians.
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Thought Leadership
Do consumers care about reactive social?
In an industry where every brand wants to be part of culture, industry experts have their say on whether brands are adding to cultural conversations or killing the joke.
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Voices
Brixton Finishing School opens applications for 2026 Summer School
The free programme aims to develop the next generation of diverse work-ready talent.
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Thought Leadership
‘We should be able to be passionate about parenthood and work'
Industry leaders underline the importance of prioritising parenthood at the Parental Guidance event at the IPA.
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Thought Leadership
Setting pace to go further, not faster
At the Open Media and Creativebrief IWD event leaders shared how to set a more sustainable pace so that women can go further not just faster in their careers.
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Fuel Your Imagination
Tony’s Chocolonely stages live wrestling match at Kings Cross Station
The activation brings to life Tony’s fight against exploitation in the chocolate industry.
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Fuel Your Imagination
Waitrose launches new Food Lovers Uncut content series
The series is fronted by Chef and food influencer What Willy Cook and is a part of the brand's long-form entertainment strategy.
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Fuel Your Imagination
West Japan Railway Company unveils visual identity for Setouchi region
The new brand strategy and visual identity positions Setouchi as Japan’s ‘third destination’.
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Hot Pick
Eggslut’s ‘Egg Yearning’ taps into romance resurgence trend
The social first campaign riffs on the conventions of gothic romance to tap into internet culture.
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Fuel Your Imagination
Channel 4 captures matchday energy in Adobe Women’s FA Cup campaign
The campaign from 4Creative captures the noise and energy of a matchday in a mixed media campaign.
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Thought Leadership
New biz is everybody’s business
Industry leaders embrace fresh approaches to new business at the Gerety Awards panel discussion.
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Trend
Premier Inn finds comfort in consistency
The You Know What You’re Getting campaign positions consistency as the hotel chains' superpower.
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