Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
The #LastLonelyMenopause campaign from TENA and AMV BBDO marks a step change in the portrayal of menopause, but there is still more to do
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By using AI to make a âliveâ image, the posters aim to raise engagement and increase the likelihood of finding missing people across the UK.
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A redesign of the Kelloggâs snacks range has been created in partnership with Landor & Fitch
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The âCommonwealth of Kindnessâ campaign, led by the Ideas Foundation and displayed nationally by Clear Channel UKâs digital screens.
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The campaign from VMLY&R has been created in partnership with The Lighthouse Construction Industry Charity and Balfour Beatty and aims to prevent suicide in the construction industry
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An inclusive, diverse workforce is crucial to the happiness, creativity and success of the industry
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At Advertising Week Europe a panel of experts debated if diversity and inclusion and sustainability were in danger of becoming mutually exclusive pursuits.
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Outvertisingâs Marty Davies on how the industry needs to accelerate inclusivity for the LGBTQ+ community
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The Fair NDA initiative has been designed to stop the systematic silencing of victims of harassment, inappropriate behaviour or abuse and encourage an inclusive culture of transparency.
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The IPG collective MullenLowe, GOLIN London and MullenLowe Profero created the supercharged remix for Magnum Ice Cream
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The release also marks the integration of Giphy on NewCommaâs web app
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For Mental Health Awareness Week BITE asked organisations and agencies to share their stories around mental health to encourage an ongoing open conversation.
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The latest âHave you had yours?â campaign from BBH retells the classic tale
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The Red Mist event is set to explore everyday actions, inspired by anger, that have helped to change the world
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MullenLowe Group UKâs research highlights the misrepresentation of over-55s in advertising
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