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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Hot Pick

adam&eveDDB bring to life creativity for the V&A

By Georgie Moreton

The campaign promotes the V&A’s permanent collection, events and online content

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Thought Leadership

Retaining talent in the wake of the great resignation

By Georgie Moreton

With record levels of churn across the industry leaders shared how hybrid working will be crucial to retention at the IPA’s Talent and Diversity Conference.

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Trend

Seen, skipped or stereotyped?

By Georgie Moreton

Getty Images explains how its visual imagery toolkit will promote greater diversity and inclusion in imagery at an event by The Unmistakables.

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Voices

IPA and ISBA launch the Pitch Positive Pledge

By Georgie Moreton

The new initiative aims to improve pitching behaviours to improve the lives of people, the planet and profit.

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Thought Leadership

Tackling advertising’s class issue

By Georgie Moreton

At the IPA’s Talent and Diversity Conference, Lisa Thompson and James Hillhouse shared practical action to make the industry more inclusive for the working classes.

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Fuel Your Imagination

eve Sleep teams up with Late Night on 4

By Georgie Moreton

The snoozy slot sees the brand encourage audiences to switch off before bed

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Fuel Your Imagination

HEINEKEN partners with ITV to bring alcohol-free beer to TV’s favourite pubs

By Georgie Moreton

The product placement deal sees Heineken’s 0.0 draught go on tap at Coronation Street’s Rovers Return and Emmerdale’s Woolpack.

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Fuel Your Imagination

Media Bounty and Ocean Spray encourages women to ‘Be Your Berry Best’

By Georgie Moreton

The campaign aims to challenge stereotypes and represent women authentically

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Hot Pick

Pringles revisits early days of gaming

By Georgie Moreton

‘Stay in the Game’ campaign from Grey London pays homage to original gamers

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Trend

Laneige enlists Euphoria star to explain the science behind the skincare

By Georgie Moreton

The campaign from Gravity Road calls upon Sydney Sweeney speak to audiences

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Trend

Pandemic recovery fuels record advertising growth

By Georgie Moreton

Advertising Association and WARC Forecasts see UK adspend rise to £32bn in 2021.

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Voices

MediaCom’s magical OOH campaign makes children’s wishes come true

By Georgie Moreton

The campaign for charity Rays of Sunshine utilises Ocean outdoor’s full motion screens to bring to life children’s dreams

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Fuel Your Imagination

‘Ooh someone's hormonal’ Hertility spotlights gender bias in healthcare

By Georgie Moreton

Hertility and Be The Fox empower women to take control of their own health

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Voices

The advertising industry faces mounting mental health crisis

By Georgie Moreton

According to NABS Q1 research, the advertising and media industry’s mental health crisis continues to grow

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Voices

‘Plastic Blood’ exposes microplastics found in human blood

By Georgie Moreton

Campaign from Babel for Surfrider Europe reveals the impact that plastic waste contamination has on people

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