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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

Cartier launches 2025 digital yearbook

By Georgie Moreton

The editorial-led digital experience immerses audiences in the story of Cartier.

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Hot Pick

Skipton Building Society and Red Brick Road put fairness and fun in finance

By Georgie Moreton

The ‘Founded on Fairness’ brand platform helps audiences to achieve their financial goals.

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Thought Leadership

IPA Bellwether reports Q4 flatline for marketing spend

By Georgie Moreton

The latest figures from the quarterly report record no change to budgets as confidence dips.

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Fuel Your Imagination

The Peel unveils community-focused brand refresh

By Georgie Moreton

The new visual identity aims to connect the charity’s vision with its values.

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Fuel Your Imagination

Pilgrims Europe delivers flavour with Richmond’s Veggie Tasty

By Georgie Moreton

The campaign showcases Richmond’s new plant-based offering filled with vegetable goodness.

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Fuel Your Imagination

Mindful Chef highlights the joy of healthy cooking in brand refresh

By Georgie Moreton

The brand refresh from Mother Design aims to reflect the brand's focus on health, provenance and healthy cooking.

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Fuel Your Imagination

PureGym celebrates the post workout feeling

By Georgie Moreton

The feel-good campaign captures the lasting positive impact of working out.

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Fuel Your Imagination

Alcohol Change UK hosts Dry January comedy night

By Georgie Moreton

The charity is encouraging the nation to find fun without booze.

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Thought Leadership

Powerful perspectives: BITE Voices 2025

By Georgie Moreton

Learning from the experiences of others can help shape the future of the industry

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Fuel Your Imagination

O2’s festive sock pop-up rewards Priority members

By Georgie Moreton

O2 is giving out thousands of Priority experiences via its experiential activation.

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Thought Leadership

How to better support teams to navigate seasonal overwhelm

By Georgie Moreton

Industry leaders share how they are supporting their teams in the final Q4 push.

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Thought Leadership

2025: Creativity and consistency

By Georgie Moreton

As 2025 draws to a close, BITE rounds up some of this year’s best work.

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Hot Pick

Maltesers cuts through with simplicity

By Georgie Moreton

The ‘Distruptively Simple’ Pinterest campaign from T&P embodies the brand’s light-hearted tone of voice.

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Fuel Your Imagination

Aperol launches festive spritz window pop-up

By Georgie Moreton

The installation is a recreation of Florence’s historic wine windows.

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Trend

Deutsche Telekom teams up with the cast of Stranger Things

By Georgie Moreton

The stars of Stranger Things appear in an original story to promote streaming platform MagentaTV.

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