Aldeh to live forever in Oasis tribute
By Nicola Kemp
The Prestwich store sign ‘Aldeh’ created to celebrate Oasis is to remain in place following a fan-led petition.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
The Prestwich store sign ‘Aldeh’ created to celebrate Oasis is to remain in place following a fan-led petition.
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By Nicola Kemp
New research from the IPA reveals almost half of British adults plan to limit their screen time over the festive period.
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By Nicola Kemp
The bank has partnered with the England and Wales Cricket Board to launch a new catalogue of photographs in collaboration with Getty Images.
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By Nicola Kemp
The liqueur brand has teamed with Love Island star Tasha Ghouri to launch a vending machine to help festival-goers stay glamorous.
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By Nicola Kemp
The campaign, created by Impero, uses a simple visual to communicate the brand’s luxury appeal.
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By Nicola Kemp
Ade Onilude, Founder and Chief Executive Officer of the Women in Marketing Community Interest Company, on the glimmers of hope of 2025 and the power of intergenerational creativity.
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By Nicola Kemp
Marketing leaders from Unilever, Tony’s Chocolonely and Little Moons unboxed the future of influencer marketing at We Are Social’s Changing Face of Influencer event.
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By Nicola Kemp
Research from Billion Dollar Boy reveals that over half of creators have experienced burnout.
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By Nicola Kemp
The 25-hour skatepark was an immersive event with music performances and pro-skating talent demonstrations.
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By Nicola Kemp
The new research reveals that British adults now spend more time on their mobiles than watching TV.
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By Nicola Kemp
The ‘Pitch In’ work challenges brands to build legacy rather than likes during the Women’s Euros by actively supporting.
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By Nicola Kemp
The ‘Everyone Needs A Squad’ campaign acknowledges the negative impact of social media on girls' confidence and self-esteem.
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By Nicola Kemp
The nationwide cinema takeover promotes the new Mini John Cooper Works range.
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By Nicola Kemp
The discount supermarket is also launching a limited range of bucket hats.
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By Nicola Kemp
The creator-led campaign successfully placed the trainer brand into the hands and on the feet of creators.
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