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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Trend

Aldeh to live forever in Oasis tribute

By Nicola Kemp

The Prestwich store sign ‘Aldeh’ created to celebrate Oasis is to remain in place following a fan-led petition.

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Thought Leadership

Digital detox is at the top of British consumers’ Christmas list

By Nicola Kemp

New research from the IPA reveals almost half of British adults plan to limit their screen time over the festive period.

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Trend

Metro Bank teams with ECB for visibility drive

By Nicola Kemp

The bank has partnered with the England and Wales Cricket Board to launch a new catalogue of photographs in collaboration with Getty Images.

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Fuel Your Imagination

Tequila Rose taps into festival season with vending machine

By Nicola Kemp

The liqueur brand has teamed with Love Island star Tasha Ghouri to launch a vending machine to help festival-goers stay glamorous.

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Hot Pick

Aspall showcases premium edge with outdoor campaign

By Nicola Kemp

The campaign, created by Impero, uses a simple visual to communicate the brand’s luxury appeal.

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Interviews

‘You need to be comfortable with change, not constantly distracted by it’

By Nicola Kemp

Ade Onilude, Founder and Chief Executive Officer of the Women in Marketing Community Interest Company, on the glimmers of hope of 2025 and the power of intergenerational creativity.

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Thought Leadership

How brands can maximise the influencer effect

By Nicola Kemp

Marketing leaders from Unilever, Tony’s Chocolonely and Little Moons unboxed the future of influencer marketing at We Are Social’s Changing Face of Influencer event.

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Trend

Creators are facing a burnout crisis

By Nicola Kemp

Research from Billion Dollar Boy reveals that over half of creators have experienced burnout.

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Hot Pick

Samsung, Skateboard GB and EE unite to power more skate time across the UK

By Nicola Kemp

The 25-hour skatepark was an immersive event with music performances and pro-skating talent demonstrations.

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Thought Leadership

New IPA TouchPoints data reveals mobile is the primary screen

By Nicola Kemp

The new research reveals that British adults now spend more time on their mobiles than watching TV.

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Trend

New campaign urges brands to supercharge the Lioness Effect

By Nicola Kemp

The ‘Pitch In’ work challenges brands to build legacy rather than likes during the Women’s Euros by actively supporting.

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Trend

EE looks to boost girls' self-confidence in the summer of sport

By Nicola Kemp

The ‘Everyone Needs A Squad’ campaign acknowledges the negative impact of social media on girls' confidence and self-esteem.

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Trend

Mini launches biggest-ever cinema campaign

By Nicola Kemp

The nationwide cinema takeover promotes the new Mini John Cooper Works range.

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Trend

Aldi capitalises on Oasis reunion fever with ‘Aldeh’ rebrand

By Nicola Kemp

The discount supermarket is also launching a limited range of bucket hats.

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Hot Pick

Gung Ho brings Sun, Sea and Sisterhood to New Balance in creator-first campaign

By Nicola Kemp

The creator-led campaign successfully placed the trainer brand into the hands and on the feet of creators.

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