Why personalisation in brand experiences is the next frontier
By Nicola Kemp
Marketing leaders from Diageo and Tommy Hilfiger discussed how AI will supercharge personalisation at scale and how to win without creeping consumers out.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
Marketing leaders from Diageo and Tommy Hilfiger discussed how AI will supercharge personalisation at scale and how to win without creeping consumers out.
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By Nicola Kemp
The industry celebrates Lions’ haul, as the government’s industrial strategy recognises the UK creative industries as a priority growth sector.
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By Nicola Kemp
The brand is highlighting its role as the Official Gin Sponsor of Wimbledon by recreating iconic tennis moments in a new campaign from Atomic London.
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By Nicola Kemp
Fabio Ruffet, VP Brands and Content Europe and Central Eurasia at Mars Snacking, and André Moreira, Global Chief Creative Officer at T&P, on why consistency is still underrated in marketing.
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By Nicola Kemp
The iconic ‘You’re Not You When You’re Hungry’ campaign is back with an answer as to why football players across the globe continue to dive.
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By Nicola Kemp
The new free service will offer up to one hour of confidential, free legal advice to parents.
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By Nicola Kemp
Ad Net Zero has updated its framework to support brands to supercharge their sustainability.
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By Nicola Kemp
In an expansive and stubbornly optimistic RISE conference, industry leaders underlined that marketing for good and marketing for growth are not mutually exclusive pursuits.
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By Nicola Kemp
The earned media campaign from Komodo aims to promote the island to Generation Z.
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By Nicola Kemp
BITE’s regular round up of the most read articles on the Creativebrief platform sheds joy on inclusive marketing.
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By Nicola Kemp
McCann London teamed up with Snapchat to bust the outdated myths surrounding connecting with Generation Z consumers.
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By Nicola Kemp
The campaign successfully cements the supermarket’s position as the home of summer ‘picky bits’.
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By Nicola Kemp
Strategy Consultant, Trainer and Public Speaker Kevin Chesters, on why pace setting and individual optimism are vital tools for marketing leaders in navigating a challenging year.
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By Nicola Kemp
To mark 25 years since its launch, the brand is launching its first-ever global campaign leaning on nostalgia and humour.
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By Nicola Kemp
Rachel Emms, Managing Director at Effie UK, has revealed that the most effective award-winning campaigns have inclusion at their core.
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