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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Trend

Why personalisation in brand experiences is the next frontier

By Nicola Kemp

Marketing leaders from Diageo and Tommy Hilfiger discussed how AI will supercharge personalisation at scale and how to win without creeping consumers out.

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Thought Leadership

UK scoops 106 Lions at Cannes as government ups investment

By Nicola Kemp

The industry celebrates Lions’ haul, as the government’s industrial strategy recognises the UK creative industries as a priority growth sector.

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Trend

Sipsmith brings the Wimbledon culture to new campaign

By Nicola Kemp

The brand is highlighting its role as the Official Gin Sponsor of Wimbledon by recreating iconic tennis moments in a new campaign from Atomic London.

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Interviews

‘Being consistent demands a lot of bravery’

By Nicola Kemp

Fabio Ruffet, VP Brands and Content Europe and Central Eurasia at Mars Snacking, and André Moreira, Global Chief Creative Officer at T&P, on why consistency is still underrated in marketing.

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Trend

Snickers enlists Aitana Bonmatí for new campaign

By Nicola Kemp

The iconic ‘You’re Not You When You’re Hungry’ campaign is back with an answer as to why football players across the globe continue to dive.

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Voices

Pregnant and Protected launches to push back against unfair employers

By Nicola Kemp

The new free service will offer up to one hour of confidential, free legal advice to parents.

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Voices

Ad Net Zero strengthens standardised reporting of media emissions

By Nicola Kemp

Ad Net Zero has updated its framework to support brands to supercharge their sustainability.

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Voices

Eight trends from RISE: ‘Now is the time to hold the line and move forward’

By Nicola Kemp

In an expansive and stubbornly optimistic RISE conference, industry leaders underlined that marketing for good and marketing for growth are not mutually exclusive pursuits.

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Trend

Visit Malta turns to TikTok for ‘Social Bucket List’ campaign

By Nicola Kemp

The earned media campaign from Komodo aims to promote the island to Generation Z.

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Thought Leadership

Three Things on a Thursday: Inclusion drives innovation

By Nicola Kemp

BITE’s regular round up of the most read articles on the Creativebrief platform sheds joy on inclusive marketing.

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Trend

Creators are key to building community with Generation Z

By Nicola Kemp

McCann London teamed up with Snapchat to bust the outdated myths surrounding connecting with Generation Z consumers.

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Hot Pick

Waitrose successfully celebrates the UK summer snacking season

By Nicola Kemp

The campaign successfully cements the supermarket’s position as the home of summer ‘picky bits’.

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Interviews

“People are overwhelmed because they are not in control.”

By Nicola Kemp

Strategy Consultant, Trainer and Public Speaker Kevin Chesters, on why pace setting and individual optimism are vital tools for marketing leaders in navigating a challenging year.

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Trend

Smirnoff Ice leans on nostalgia with first-ever global campaign

By Nicola Kemp

To mark 25 years since its launch, the brand is launching its first-ever global campaign leaning on nostalgia and humour.

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Voices

‘The most effective marketing is inclusive marketing’

By Nicola Kemp

Rachel Emms, Managing Director at Effie UK, has revealed that the most effective award-winning campaigns have inclusion at their core.

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