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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Trend

Tottenham Hotspur invites fans to ‘Take a Vow’

By Nicola Kemp

The new campaign, created by T&P, celebrates the loyalty of fans.

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Fuel Your Imagination

Boots rekindles the romance with Love Island

By Nicola Kemp

The retailer has signed on as official beauty partner of ITV2’s Love Island.

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Voices

Creative Equals and Creativebrief launch 2025 RISE Trend Report

By Nicola Kemp

The free to download report distils the key trends and learnings from Creative Equals' flagship conference.

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Hot Pick

Snickers proves the power of a long-term brand platform

By Nicola Kemp

José Mourinho successfully brings his special energy to a new spot from T&Pm

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Trend

Tommy Hilfiger capitalises on F1 Movie fandom with Damson Idris tie up

By Nicola Kemp

The global campaign, which was created by Sid Lee Sport, promotes the brand’s new F1: The Movie capsule collection.

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Voices

EE teams with BAFTA to support diverse filmmakers

By Nicola Kemp

Sixteen teenage filmmakers have been selected to create a short film and experience being part of a film crew.

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Trend

Toyota extends cricket partnership with Cricket Ireland and Cricket Scotland deal

By Nicola Kemp

The brand is becoming the Official Automotive Partner to Cricket Ireland and Cricket Scotland, supporting women’s and men’s professional and grassroots teams.

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Voices

‘The biggest barrier to belonging is silence’

By Nicola Kemp

Gemma Greaves, Co-Founder of Nurture and Cabal, has urged the creative industries to embrace the truth that every single person, regardless of role, can build a culture of belonging.

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Voices

Is AI at risk of moving inclusive creativity backwards?

By Nicola Kemp

In the midst of the wholesale shift towards AI, we asked industry leaders if advancements risk negatively impacting inclusivity in creativity.

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Trend

José Mourinho stars as a hungry Viking in new Snickers spot

By Nicola Kemp

The campaign, from T&Pm, is the latest execution of the long-running ‘You’re Not You When You’re Hungry’ brand platform.

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Voices

How inclusion has driven brand recognition for Persil

By Nicola Kemp

Tati Lindenberg, VP of marketing at Unilever for Dirt is Good, believes that inclusive marketing makes brands more credible and recognisable.

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Voices

‘We need to drive a culture of asking questions’

By Nicola Kemp

The Conscious Advertising Network is urging the industry to ask more questions, especially of emergent technology like AI.

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Thought Leadership

UK Advertising brings UK creativity to Cannes Lions

By Nicola Kemp

The Government-backed trade mission is part of a wider strategy to accelerate the international growth of its creative industries.

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Trend

Chelsea breathes cultural vibrancy into London in new spot

By Nicola Kemp

The Football Club’s new kit is launched with swagger in a new spot from Iconic and Till Dawn.

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Fuel Your Imagination

Hinge explores plot twists of early dating in Substack push

By Nicola Kemp

The dating app has teamed with Dazed Studios to work with contemporary writers to tell stories of modern romance.

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