Tottenham Hotspur invites fans to ‘Take a Vow’
By Nicola Kemp
The new campaign, created by T&P, celebrates the loyalty of fans.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
The new campaign, created by T&P, celebrates the loyalty of fans.
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By Nicola Kemp
The retailer has signed on as official beauty partner of ITV2’s Love Island.
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By Nicola Kemp
The free to download report distils the key trends and learnings from Creative Equals' flagship conference.
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By Nicola Kemp
José Mourinho successfully brings his special energy to a new spot from T&Pm
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By Nicola Kemp
The global campaign, which was created by Sid Lee Sport, promotes the brand’s new F1: The Movie capsule collection.
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By Nicola Kemp
Sixteen teenage filmmakers have been selected to create a short film and experience being part of a film crew.
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By Nicola Kemp
The brand is becoming the Official Automotive Partner to Cricket Ireland and Cricket Scotland, supporting women’s and men’s professional and grassroots teams.
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By Nicola Kemp
Gemma Greaves, Co-Founder of Nurture and Cabal, has urged the creative industries to embrace the truth that every single person, regardless of role, can build a culture of belonging.
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By Nicola Kemp
In the midst of the wholesale shift towards AI, we asked industry leaders if advancements risk negatively impacting inclusivity in creativity.
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By Nicola Kemp
The campaign, from T&Pm, is the latest execution of the long-running ‘You’re Not You When You’re Hungry’ brand platform.
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By Nicola Kemp
Tati Lindenberg, VP of marketing at Unilever for Dirt is Good, believes that inclusive marketing makes brands more credible and recognisable.
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By Nicola Kemp
The Conscious Advertising Network is urging the industry to ask more questions, especially of emergent technology like AI.
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By Nicola Kemp
The Government-backed trade mission is part of a wider strategy to accelerate the international growth of its creative industries.
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By Nicola Kemp
The Football Club’s new kit is launched with swagger in a new spot from Iconic and Till Dawn.
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By Nicola Kemp
The dating app has teamed with Dazed Studios to work with contemporary writers to tell stories of modern romance.
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