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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Fuel Your Imagination

Insignis gets spiky in new campaign

By Nicola Kemp

The campaign, created by Uncharted, urges consumers not to sit on their cash.

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Voices

Piccadilly lights up Victory in Europe Day

By Nicola Kemp

M+C Saatchi Group UK has teamed with Ocean Outdoor, the DCMS and The Together Coalition to ensure we never forget VE Day.

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Voices

Creative Equals launch campaign to drive female leadership

By Nicola Kemp

The campaign promotes the group’s free-to-attend Back-To-Work accelerator.

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Thought Leadership

Three Things on a Thursday: The power of progressive leadership

By Nicola Kemp

BITE’s fortnightly round up of the most read articles on the Creativebrief platform shows the power of progressive creative leadership.

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Voices

RISE to tackle DEI exit

By Nicola Kemp

The one day marketing conference for progressive brands is back with a focus on growth for good, inclusive marketing and creativity.

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Fuel Your Imagination

Peloton urges consumers to find their power

By Nicola Kemp

The new campaign, produced by Special Group London, celebrates the diversity of fitness journeys.

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Interviews

‘We have to acknowledge society today is inherently unfair to many’

By Nicola Kemp

Ruben Schreurs, Chief Executive Officer of Ebiquity, on staying steadfast on DEI, moving past vanity metrics and embracing the power of positive influence in media.

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Thought Leadership

‘Creativity is the UK’s greatest export’

By Nicola Kemp

The UK Advertising Exports Group (UKAEG) has announced the return of the Leadership Icon Award for 2025

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Trend

VML underlines the brand paradox facing pharma brands

By Nicola Kemp

The Health Futures report highlights the challenges of building trust in an era of misinformation.

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Voices

Autistica and House 337 smash stereotypes surrounding autism

By Nicola Kemp

A new campaign, launching during World Autism Acceptance Month utilises humour to challenge the stereotypes of autism.

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Fuel Your Imagination

Pentland Brands inks TNT sponsorship deal with Sky Media

By Nicola Kemp

Berghaus, Canterbury, Ellesse, Endura, Mitre, and Speedo will all feature in the partnership which leans on sports fandoms.

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Thought Leadership

Will the Women’s Rugby World Cup be a tipping point for sponsorship?

By Nicola Kemp

We asked industry experts if 2025 will bring much-needed marketing momentum to the women’s game.

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Voices

Billion Dollar Boy launches fund to support creators access industry events

By Nicola Kemp

The Creator Fund is designed to help creators attend flagship events including Cannes Lions.

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Thought Leadership

Gerety Awards announces In-House Agency Of The Year Award

By Nicola Kemp

The awards, which judge advertising through the female lens, have launched a new category to recognise the creative firepower of in-house agencies.

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Voices

‘Creativity is the reason we get out of bed in the morning’

By Nicola Kemp

New IPA president and CEO of BBH, Karen Martin, urges the industry to place human creativity at its heart.

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