Why Haleon is tackling ageism to drive growth
By Nicola Kemp
Louise Cohen, Corporate Marketing Lead at Haleon, believes outdated attitudes to age are holding the industry back.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
Louise Cohen, Corporate Marketing Lead at Haleon, believes outdated attitudes to age are holding the industry back.
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By Nicola Kemp
Riyadh Khalaf, broadcaster, author, podcast host and LGBTQ+ advocate, and Megan Crabbe, author of ‘Body Positive Power’ and broadcaster, have urged brands to listen to content creators.
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By Nicola Kemp
Kerry Williams, Chief Marketing Officer at Sweaty Betty, stresses the importance of taking personal responsibility for inclusion in the creative industries.
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By Nicola Kemp
Speaking at the Creative Equals RISE conference, Gráinne Wafer, Global Category Director, Beer, Vodka, Liqueurs, Convenience at Diageo, underlined how accessibility is driving the brand forward.
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By Nicola Kemp
Ali Hanan, Founder of Creative Equals, has urged the industry to double down on inclusion to supercharge growth.
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By Nicola Kemp
The Advertising Pays 2025 report from the Advertising Association reveals the significant economic contribution of the UK advertising industry.
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By Nicola Kemp
The new visual world, created by Anomaly, marks a new chapter for the women’s game.
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By Nicola Kemp
A social campaign featuring a black cab loaded with Ikea furniture touring the capital successfully built hype around the Oxford Street store launch.
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By Nicola Kemp
How British Gas and T&Pm are embracing brand fluency with a family of brand mascots, fuelled by human creativity and Generative AI.
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By Nicola Kemp
The campaign, from T&Pm, features a loveable family of blue furry ‘Things’, the new long-term brand characters for British Gas.
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By Nicola Kemp
Everything you need to know about the third edition of the All In Census.
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By Nicola Kemp
Ahead of speaking at Creative Equals Rise conference, Frank Starling, Chief DEI Officer at Lions, reveals how the brand is prioritising impact.
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By Nicola Kemp
The bold new campaign launching in time for Maternal Mental Health Awareness Week underlines that forced smiles have become the unofficial uniform of motherhood.
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By Nicola Kemp
Merlin Entertainments has teamed with the LEGO Group to launch a new festival.
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By Nicola Kemp
Amber Kirby, Marketing Director at Channel 4, on why the broadcaster’s approach to marketing the Paralympics is a long-term journey.
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