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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Voices

Why Haleon is tackling ageism to drive growth

By Nicola Kemp

Louise Cohen, Corporate Marketing Lead at Haleon, believes outdated attitudes to age are holding the industry back.

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Voices

Why flexibility is key to building authentic influencer marketing campaigns

By Nicola Kemp

Riyadh Khalaf, broadcaster, author, podcast host and LGBTQ+ advocate, and Megan Crabbe, author of ‘Body Positive Power’ and broadcaster, have urged brands to listen to content creators.

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Voices

‘The creative industry is not as diverse as it should be’

By Nicola Kemp

Kerry Williams, Chief Marketing Officer at Sweaty Betty, stresses the importance of taking personal responsibility for inclusion in the creative industries.

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Voices

Why belonging is at the heart of Diageo’s approach to sports marketing

By Nicola Kemp

Speaking at the Creative Equals RISE conference, Gráinne Wafer, Global Category Director, Beer, Vodka, Liqueurs, Convenience at Diageo, underlined how accessibility is driving the brand forward.

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Voices

‘Now is the time to hold the line’

By Nicola Kemp

Ali Hanan, Founder of Creative Equals, has urged the industry to double down on inclusion to supercharge growth.

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Thought Leadership

Influencer and e-commerce drive UK advertising growth

By Nicola Kemp

The Advertising Pays 2025 report from the Advertising Association reveals the significant economic contribution of the UK advertising industry.

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Trend

Women’s Super League Football launches new visual identity

By Nicola Kemp

The new visual world, created by Anomaly, marks a new chapter for the women’s game.

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Fuel Your Imagination

Ikea hypes Oxford Street store with social storytelling

By Nicola Kemp

A social campaign featuring a black cab loaded with Ikea furniture touring the capital successfully built hype around the Oxford Street store launch.

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Interviews

Lifting the lid on the British Gas school of brand platform building

By Nicola Kemp

How British Gas and T&Pm are embracing brand fluency with a family of brand mascots, fuelled by human creativity and Generative AI.

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Trend

British Gas reveals new brand platform ‘Taking Care of Things’

By Nicola Kemp

The campaign, from T&Pm, features a loveable family of blue furry ‘Things’, the new long-term brand characters for British Gas.

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Voices

All In Census reveals Adland’s hybrid working stalemate

By Nicola Kemp

Everything you need to know about the third edition of the All In Census.

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Interviews

How Cannes DEI chief is embracing collaboration for change

By Nicola Kemp

Ahead of speaking at Creative Equals Rise conference, Frank Starling, Chief DEI Officer at Lions, reveals how the brand is prioritising impact.

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Voices

Peanut and Tommee Tippee highlight loneliness crisis in mothers

By Nicola Kemp

The bold new campaign launching in time for Maternal Mental Health Awareness Week underlines that forced smiles have become the unofficial uniform of motherhood.

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Trend

Lego launches festival to target play deficit

By Nicola Kemp

Merlin Entertainments has teamed with the LEGO Group to launch a new festival.

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Voices

Channel 4’s marketing chief on why a first isn’t enough

By Nicola Kemp

Amber Kirby, Marketing Director at Channel 4, on why the broadcaster’s approach to marketing the Paralympics is a long-term journey.

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