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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Trend

Meet John Lewis’ festive fly trap

By Nicola Kemp

The first Christmas campaign from Saatchi & Saatchi introduces the Christmas hero you didn’t know you needed.

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Interviews

‘If you are not confident about creativity why are you here?'

By Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

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Voices

NABS illustrates the pain of microaggressions with Ogilvy Health

By Nicola Kemp

A new book brings to life that throwaway comments can’t be thrown away

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Trend

Boots delivers the feel good factor in festive spot

By Nicola Kemp

The ‘Thankyou Santa’ spot, created by WPP’s The Pharm, celebrates the uncomplicated joy of giving

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Hot Pick

EE harnesses the power of communication through demonstration

By Nicola Kemp

The genre defining campaign leads with insight and action

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Trend

Argos dances into Christmas

By Nicola Kemp

The upbeat festive spot from The&Partnership features toys Connie and Trevor

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Voices

IPA report aims to help find marketing’s missing menopause

By Nicola Kemp

New research shows that only 7% of women think brands and retailers are doing ‘very well’ at catering to the menopause

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Voices

NABS survey underlines need for more attention to mental wellness

By Nicola Kemp

71% of respondents say the industry must give more attention and resources to mental wellness

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Thought Leadership

When it comes to Generation Z are agencies and brands guilty of resting on unfair stereotypes?

By Nicola Kemp

In the second part of our BITE big question we ask agency leaders how to better connect with young consumers.

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Hot Pick

E45 and The&Partnership show the power of comfort marketing

By Nicola Kemp

The new brand platform underlines the power of comfort in marketing.

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Trend

Nike partners with Dove to tackle self esteem crisis in girls sport

By Nicola Kemp

Around the world 45% of teenage girls are dropping out of sport, Nike and Dove have teamed up to address this crisis

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Interviews

Courage, curiosity and frictionless experiences

By Nicola Kemp

Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service

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Hot Pick

JD Williams and House 337 deliver a masterclass in midlife marketing

By Nicola Kemp

The new campaign successfully smashes the stereotypes surrounding midlife women in advertising.

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Voices

WACL launches open-sourced menopause policy

By Nicola Kemp

The policy aims to help spearhead a sea change in how the industry retains and supports midlife women.

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Thought Leadership

CMOs are at risk of becoming corporate figureheads

By Nicola Kemp

MediaLink’s The Marketers Forecast 2024 reveals that marketing leaders need to regain the growth and innovation agenda.

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