Meet John Lewis’ festive fly trap
By Nicola Kemp
The first Christmas campaign from Saatchi & Saatchi introduces the Christmas hero you didn’t know you needed.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
The first Christmas campaign from Saatchi & Saatchi introduces the Christmas hero you didn’t know you needed.
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By Nicola Kemp
Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing
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By Nicola Kemp
A new book brings to life that throwaway comments can’t be thrown away
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By Nicola Kemp
The ‘Thankyou Santa’ spot, created by WPP’s The Pharm, celebrates the uncomplicated joy of giving
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By Nicola Kemp
The genre defining campaign leads with insight and action
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By Nicola Kemp
The upbeat festive spot from The&Partnership features toys Connie and Trevor
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By Nicola Kemp
New research shows that only 7% of women think brands and retailers are doing ‘very well’ at catering to the menopause
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By Nicola Kemp
71% of respondents say the industry must give more attention and resources to mental wellness
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By Nicola Kemp
In the second part of our BITE big question we ask agency leaders how to better connect with young consumers.
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By Nicola Kemp
The new brand platform underlines the power of comfort in marketing.
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By Nicola Kemp
Around the world 45% of teenage girls are dropping out of sport, Nike and Dove have teamed up to address this crisis
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By Nicola Kemp
Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service
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By Nicola Kemp
The new campaign successfully smashes the stereotypes surrounding midlife women in advertising.
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By Nicola Kemp
The policy aims to help spearhead a sea change in how the industry retains and supports midlife women.
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By Nicola Kemp
MediaLink’s The Marketers Forecast 2024 reveals that marketing leaders need to regain the growth and innovation agenda.
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