Building cultural capital in the age of overwhelm
By Nicola Kemp
Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands
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By Nicola Kemp
Playful new spot urges young adults to try Marmite
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By Nicola Kemp
The campaign from BBH shines a light on the new season of Barclays Women’s Super League
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By Nicola Kemp
New research from the IPA underlines the importance of seeing marketing as an investment rather than a cost.
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By Nicola Kemp
The remix of Stormzy’s track Shut Up elevates the unique energy of the Barclays Women’s Super League
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By Nicola Kemp
Waitrose highlights the joy of a good meal to break up a busy schedule in first work from Saatchi & Saatchi.
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By Nicola Kemp
The new campaign, created by M&C Saatchi, is powered by the lived experiences of disabled people.
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By Nicola Kemp
The new initiative was conceived at this year’s Cannes Lions Festival of Advertising
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By Nicola Kemp
PrettyGreen has brought to life iconic Disney moments in the real world in a new campaign
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By Nicola Kemp
A mesmerising new campaign from Hotel Chocolat uses Generative AI to bring the perfect cup of hot chocolate to life
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By Nicola Kemp
The new campaign from The&Partnership underlines the role of brands in supporting consumers through the cost of living crisis.
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By Nicola Kemp
A flurry of brand activations demonstrates the cultural firepower of women’s sport.
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By Nicola Kemp
An impactful campaign hijacked back to school social posts to highlight the harsh realities for children in conflict
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By Nicola Kemp
DDB Worldwide has been awarded Global Network of the Year, DDB Chicago won Global Agency of the Year and Omnicom has won Holding Company of the Year
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By Nicola Kemp
The campaign promotes ‘Clear Head’ the alcohol-free beer brand which donates 5% of its sales to Talk Club
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