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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Interviews

Building cultural capital in the age of overwhelm

By Nicola Kemp

Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands

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Trend

Marmite targets Gen Z appetite gap in campaign from Adam&eveDDB

By Nicola Kemp

Playful new spot urges young adults to try Marmite

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Fuel Your Imagination

Barclays lights up HQ with Women’s Super League stars

By Nicola Kemp

The campaign from BBH shines a light on the new season of Barclays Women’s Super League

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Trend

IPA research shows power of brand investment to the city

By Nicola Kemp

New research from the IPA underlines the importance of seeing marketing as an investment rather than a cost.

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Hot Pick

Sky Sports embraces the cultural currency of women’s football

By Nicola Kemp

The remix of Stormzy’s track Shut Up elevates the unique energy of the Barclays Women’s Super League

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Fuel Your Imagination

‘Good for a midweek quickie'

By Nicola Kemp

Waitrose highlights the joy of a good meal to break up a busy schedule in first work from Saatchi & Saatchi.

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Voices

‘Ask, Don’t Assume’ launched to challenge perceptions around disability

By Nicola Kemp

The new campaign, created by M&C Saatchi, is powered by the lived experiences of disabled people.

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Voices

Join Our Table creates a platform of equity for Black Women in communications

By Nicola Kemp

The new initiative was conceived at this year’s Cannes Lions Festival of Advertising

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Hot Pick

Disney celebrates 100th anniversary with landmark campaign

By Nicola Kemp

PrettyGreen has brought to life iconic Disney moments in the real world in a new campaign

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Trend

Velvetise into happiness

By Nicola Kemp

A mesmerising new campaign from Hotel Chocolat uses Generative AI to bring the perfect cup of hot chocolate to life

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Trend

British Gas invites consumers to take a load off

By Nicola Kemp

The new campaign from The&Partnership underlines the role of brands in supporting consumers through the cost of living crisis.

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Thought Leadership

Women’s World Cup underlines it’s all to play for

By Nicola Kemp

A flurry of brand activations demonstrates the cultural firepower of women’s sport.

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Hot Pick

UNHCR and Jellyfish puncture the Back to School bubble

By Nicola Kemp

An impactful campaign hijacked back to school social posts to highlight the harsh realities for children in conflict

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Thought Leadership

DDB and Omnicom Take Top Honors at the 2023 Gerety Awards

By Nicola Kemp

DDB Worldwide has been awarded Global Network of the Year, DDB Chicago won Global Agency of the Year and Omnicom has won Holding Company of the Year

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Voices

Talk Club teams with Bristol Beer Factory to mark World Suicide Prevention Day

By Nicola Kemp

The campaign promotes ‘Clear Head’ the alcohol-free beer brand which donates 5% of its sales to Talk Club

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