Loading...
Loading...

Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Trend

Johnnie Walker goes global with Sabrina Carpenter

By Nicola Kemp

The brand is celebrating Carpenter’s six Grammy nominations with a signature cocktail.

Read more
Thought Leadership

New year, new message

By Nicola Kemp

January may well be the month that feels like a year, but Nicola Kemp unveils 6 brilliant marketing strategies that marked the start of 2026.

Read more
Trend

Sky Business rolls in mobile market with fresh campaign

By Nicola Kemp

The new platform, created by House 337, introduces Sky Business mobile to SME owners.

Read more
Trend

‘There are still brands treating social as a broadcast channel’

By Nicola Kemp

Research from We Are Social underlines that getting social strategy right is not a simple task.

Read more
Voices

Festival of The Boy launches to smash stereotypes

By Nicola Kemp

The first ever festival for young boys is launching in London to break down harmful gender stereotypes.

Read more
Trend

Oreo launches Creme Egg Cookie

By Nicola Kemp

Easter snacking season has kicked off with a bang with the launch of the ultimate ‘Nepo Cookie’.

Read more
Interviews

‘We cannot pretend that freelancing is a choice for everyone’

By Nicola Kemp

When the future of creative work increasingly depends on a flexible and freelance workplace, Matthew Knight, Founder of Leapers, says agencies must do more to support this talent.

Read more
Thought Leadership

IPA launches platform to help agencies embrace AI

By Nicola Kemp

The IPAi Forum is a new, free thought-leadership platform designed to help advertising agencies navigate the complexity of AI.

Read more
Trend

Childline campaign aims to address digital anxiety

By Nicola Kemp

The new campaign, created by House of Oddities, leans on social media to solve problems of its own creation.

Read more
Trend

Montirex campaign urges consumers to ‘outwork winter’

By Nicola Kemp

The campaign encourages ‘everyday athletes’ to stay committed to their goals in the winter months.

Read more
Fuel Your Imagination

Divine places sustainability at the heart of new rebrand

By Nicola Kemp

The new look, created by Wildish & Co, underlines the brand’s sustainable ownership model.

Read more
Trend

British Heart Foundation celebrates survival in anniversary campaign

By Nicola Kemp

To mark the charity’s 65th anniversary, a new campaign from Saatchi & Saatchi celebrates 65 survivors of cardiovascular disease.

Read more
Trend

Tanqueray taps Sarah Jessica Parker and celebrates the power of no

By Nicola Kemp

The iconic actress stars in a global campaign which underlines the importance of saying no to reach your full creative potential.

Read more
Hot Pick

Center Parcs and Neverland deliver a beautiful bubble of calm

By Nicola Kemp

The pitch perfect campaign tugs on the heartstrings and successfully cuts through the clutter.

Read more
Trend

Loveholidays delivers a new chapter of January escapism

By Nicola Kemp

The out of home campaign, created by Ark, uses book covers to capture the joy of escaping on holiday.

Read more