Johnnie Walker goes global with Sabrina Carpenter
By Nicola Kemp
The brand is celebrating Carpenter’s six Grammy nominations with a signature cocktail.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
The brand is celebrating Carpenter’s six Grammy nominations with a signature cocktail.
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By Nicola Kemp
January may well be the month that feels like a year, but Nicola Kemp unveils 6 brilliant marketing strategies that marked the start of 2026.
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By Nicola Kemp
The new platform, created by House 337, introduces Sky Business mobile to SME owners.
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By Nicola Kemp
Research from We Are Social underlines that getting social strategy right is not a simple task.
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By Nicola Kemp
The first ever festival for young boys is launching in London to break down harmful gender stereotypes.
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By Nicola Kemp
Easter snacking season has kicked off with a bang with the launch of the ultimate ‘Nepo Cookie’.
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By Nicola Kemp
When the future of creative work increasingly depends on a flexible and freelance workplace, Matthew Knight, Founder of Leapers, says agencies must do more to support this talent.
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By Nicola Kemp
The IPAi Forum is a new, free thought-leadership platform designed to help advertising agencies navigate the complexity of AI.
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By Nicola Kemp
The new campaign, created by House of Oddities, leans on social media to solve problems of its own creation.
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By Nicola Kemp
The campaign encourages ‘everyday athletes’ to stay committed to their goals in the winter months.
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By Nicola Kemp
The new look, created by Wildish & Co, underlines the brand’s sustainable ownership model.
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By Nicola Kemp
To mark the charity’s 65th anniversary, a new campaign from Saatchi & Saatchi celebrates 65 survivors of cardiovascular disease.
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By Nicola Kemp
The iconic actress stars in a global campaign which underlines the importance of saying no to reach your full creative potential.
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By Nicola Kemp
The pitch perfect campaign tugs on the heartstrings and successfully cuts through the clutter.
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By Nicola Kemp
The out of home campaign, created by Ark, uses book covers to capture the joy of escaping on holiday.
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