IPA launches new creative qualification
By Nicola Kemp
The Creative Essentials Certificate will be a cornerstone of President Karen Martin’s drive to place creativity at the heart of the industry.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
The Creative Essentials Certificate will be a cornerstone of President Karen Martin’s drive to place creativity at the heart of the industry.
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By Nicola Kemp
The investment platform’s campaign is designed to make investing more inclusive.
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By Nicola Kemp
The ‘Move your Body, Move Your Mind’ campaign continues the brand’s journey of highlighting the power of movement for physical and mental wellbeing.
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By Nicola Kemp
The work, created by T&P, aims to build trust in an age of uncertainty.
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By Nicola Kemp
The headline-making challenger brand has launched what it claims is the world’s highest gym class.
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By Nicola Kemp
In a challenging year, creativity and marketing thrived.
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By Nicola Kemp
The new campaign from WPP underlines how advances in healthcare can help people pursue their dreams.
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By Nicola Kemp
Learn from industry leaders focused on optimism, innovation and creativity.
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By Nicola Kemp
As 2025 draws to a close, we asked industry leaders what we can leave behind as we move into the new year.
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By Nicola Kemp
The spot celebrates how Smirnoff No.21 is as great now as it was over a century ago.
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By Nicola Kemp
The AI notetaker has launched a new brand and positioning designed to underline how the challenger brand can amplify human intelligence.
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By Nicola Kemp
The integrated campaign, created by McCann London, is designed to kick-start coaching careers for women.
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By Nicola Kemp
The organisation has launched an animated avatar to support its recruitment drive.
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By Nicola Kemp
The brand is bringing its logo back to the centre of its design architecture.
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By Nicola Kemp
The short film, produced by Mill Road, gives voice to the struggles of young Black men.
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