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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Thought Leadership

IPA launches new creative qualification

By Nicola Kemp

The Creative Essentials Certificate will be a cornerstone of President Karen Martin’s drive to place creativity at the heart of the industry.

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Trend

AJ Bell reminds consumers that investing is for everyone in new campaign

By Nicola Kemp

The investment platform’s campaign is designed to make investing more inclusive.

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Trend

Asics brings good vibrations to the new year fitness frenzy

By Nicola Kemp

The ‘Move your Body, Move Your Mind’ campaign continues the brand’s journey of highlighting the power of movement for physical and mental wellbeing.

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Trend

The Times trumps the power of facts in new campaign

By Nicola Kemp

The work, created by T&P, aims to build trust in an age of uncertainty.

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Trend

New Year fitness takes flight for GymNation

By Nicola Kemp

The headline-making challenger brand has launched what it claims is the world’s highest gym class.

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Thought Leadership

Top 10 Marketing Moments of 2025

By Nicola Kemp

In a challenging year, creativity and marketing thrived.

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Trend

Sanofi urges people never to give up

By Nicola Kemp

The new campaign from WPP underlines how advances in healthcare can help people pursue their dreams.

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Thought Leadership

Top 10 Long Reads of 2025

By Nicola Kemp

Learn from industry leaders focused on optimism, innovation and creativity.

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Thought Leadership

What should we burn from 2025?

By Nicola Kemp

As 2025 draws to a close, we asked industry leaders what we can leave behind as we move into the new year.

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Trend

Smirnoff goes global with heritage campaign

By Nicola Kemp

The spot celebrates how Smirnoff No.21 is as great now as it was over a century ago.

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Fuel Your Imagination

Plaud unveils new brand to focus on human benefits of AI

By Nicola Kemp

The AI notetaker has launched a new brand and positioning designed to underline how the challenger brand can amplify human intelligence.

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Trend

Xbox teams with Sky Sport to find missing managers

By Nicola Kemp

The integrated campaign, created by McCann London, is designed to kick-start coaching careers for women.

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Fuel Your Imagination

Royal Navy turns to AI to supercharge recruitment

By Nicola Kemp

The organisation has launched an animated avatar to support its recruitment drive.

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Fuel Your Imagination

Pip & Nut embraces simplicity in rebrand

By Nicola Kemp

The brand is bringing its logo back to the centre of its design architecture.

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Voices

Powerful campaign from Trybe House Theatre spotlights mental health

By Nicola Kemp

The short film, produced by Mill Road, gives voice to the struggles of young Black men.

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