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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Fuel Your Imagination

TalkSport taps Alan Brazil for Cheltenham push

By Nicola Kemp

The new online campaign, from Mosaic and T&P, brings the Cheltenham Festival to life.

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Thought Leadership

Leadership lessons from Women in Marketing

By Nicola Kemp

Women’s voices should matter in the creative industries all year round, not just on International Women’s Day.

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Voices

How brands can make sure that ‘give to gain’ isn’t performative marketing

By Nicola Kemp

International Women’s Day comes at a defining moment for the creative industries. We asked industry experts if it is time to call time on performative marketing.

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Fuel Your Imagination

Heineken uses smart billboards for temperature triggered campaign

By Nicola Kemp

The digital out of home campaign responds to cold winter nights with a targeted campaign from LePub London, in partnership with LePub Milan.

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Voices

‘You need to find a solution, not just proclaim a death’

By Nicola Kemp

In the first episode of A Word With...,Tom Houser, Executive Creative Director at ITV sat down with Vikki Ross to lift the lid on burnout, AI anxiety and the cost of lazy headlines.

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Thought Leadership

Has the Six Nations run out of steam as a marketing platform?

By Nicola Kemp

In an increasingly progressive era of sports marketing, industry experts share how brands can make the most of rugby’s Six Nations.

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Trend

Channel 4 and NatWest gear up for Paralympic Winter Games

By Nicola Kemp

This deal complements NatWest’s long-term partnership with Team GB and ParalympicsGB that was unveiled last year.

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Voices

Unstereotype Alliance drives inclusive media partnerships

By Nicola Kemp

The Community Media Partner Lab will bring together brands, agencies and community media.

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Fuel Your Imagination

Adidas embraces carb-loading in Marathon stunt

By Nicola Kemp

During marathon week in Dubai Adidas embraced the universal ritual of carb-loading.

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Hot Pick

LNER takes on traffic with singing puppet

By Nicola Kemp

The upbeat campaign, created by McCann London, starts brand mascot Eleanor.

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Fuel Your Imagination

Mojo stops the scroll with Lana Del Ray special edition

By Nicola Kemp

The Collectors’ Series edition features collectable art prints featuring Lana.

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Thought Leadership

Marketing lessons for the WTF World Cup

By Nicola Kemp

In the midst of the most polarising men’s World Cup in history, we asked marketing leaders how to navigate unprecedented brand reputational risks.

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Voices

‘The health conditions women live with are anything but normal’

By Nicola Kemp

To mark the international Day of Women and Girls in Science Bayer and VML Health reframe ‘normal’ for 1.5bn women worldwide.

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Thought Leadership

Is it cringe for brands to jump on the 2016 bandwagon?

By Nicola Kemp

Nostalgia has long been a lynchpin of modern marketing, but are brands diluting the 2016 trend asks Nicola Kemp.

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Trend

Tony’s Chocolonely makes TV debut

By Nicola Kemp

The campaign created by House of Oddities, urges viewers to fight exploitation in the cocoa industry.

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