Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Fuel Your Imagination

Love at first bite

By Nicola Kemp

Uber Eats and Greggs deliver the Valentine’s Day brand collaboration you didn’t know you needed

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Trend

NSPCC harnesses the power of poetry in groundbreaking campaign

By Nicola Kemp

The genre-defying work starring Sex Education star T’Nia Miller shatters the illusion of the Instagrammable picture-perfect family.

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Fuel Your Imagination

The Royal Air Force secures media first with Cineworld

By Nicola Kemp

The brand has become the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX technology

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Thought Leadership

Bellwether brightens January with optimistic outlook

By Nicola Kemp

Report reveals the UK marketing industry ended 2023 on a high, recording the strongest growth for a decade.

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Fuel Your Imagination

Global partners with D&AD for masterclass programme

By Nicola Kemp

The free to attend course will focus on how to create impact with outdoor advertising

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Fuel Your Imagination

Boots recouples with Love Island for All Star series

By Nicola Kemp

The brand will utilise the partnership to shine a light on over 90 different beauty brands.

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Trend

‘Make that one day, today’

By Nicola Kemp

The Department for Education’s new campaign from M&C Saatchi is a rallying cry for reaching your full potential

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Interviews

‘Being a disruptive brand you are always going to break a few eggs’

By Nicola Kemp

Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad

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Hot Pick

The Gym Group and Dept democratise fitness

By Nicola Kemp

The uplifting campaign successfully raises a smile in the midst of January storms

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Thought Leadership

Fresh Reads for a fresh year

By Nicola Kemp

Start the New Year with fresh thinking and insight from the Fresh Reads series, in partnership with Women in Marketing

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Thought Leadership

Ask better questions

By Nicola Kemp

At the end of 2023 we round up BITE’s Big Questions tackling the key issues that got the industry talking this year

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Thought Leadership

2023: A year of resilient creativity

By Nicola Kemp

As the industry heads towards the festive finish line BITE rounds up the best work of 2023

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Interviews

‘The enemy of creativity is fear’

By Nicola Kemp

Al MacCuish, Chairman of Sunshine and Jenna Barnet, CEO of Sunshine, on the power of cultural currency

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Thought Leadership

BITE’s Top Ten Long Reads of 2023

By Nicola Kemp

Human insight, AI, breakthrough work and Barbie dominated the top reads of 2023

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Hot Pick

Rockshore and M&C Saatchi show the power of the festive anthem

By Nicola Kemp

A new festive anthem from former Boyzone star Ronan Keating underlines the power of thinking beyond families in the festive period

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