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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Thought Leadership

How do you pivot in a crisis?

By Nicola Kemp

The new Creativebrief Explores series will explore how brands and agencies are pivoting their partnerships in the midst of the Coronavirus crisis.

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Voices

How can brands capitalise on the power of sporting communities in lockdown?

By Nicola Kemp

As the Premier League re-starts in earnest this month and sporting bodies gently ease restrictions on training, now is the perfect time to reappraise the power of sport in marketing.

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Fuel Your Imagination

Belgium’s ‘Helpy Hour’ underlines the power of community support in crisis

By Nicola Kemp

In the midst of ongoing lockdown, the importance of the rituals of everyday life have come sharply into focus.

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BITE Focus

#TheBigMissYou: How Fox and Hare found a silver lining for The Big Issue

By Nicola Kemp

How The Big Issue and Fox and Hare turned to creativity in the crisis to fill The Big Issue’s funding gap.

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Thought Leadership

How can brands build better emotional connections with consumers online?

By Nicola Kemp

As a growing number of brands roll out direct to consumer offerings, building effective long-term marketing strategies is vital to ensuring long-term loyalty.

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Voices

Is ‘always on’ a sustainable strategy in the face of the Coronavirus?

By Nicola Kemp

Does prioritising employees' mental health demand that the industry embraces new ways of working which prioritise digital wellbeing well beyond Mental Health Awareness Week?

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BITE Focus

Stop baking sourdough and #SupportLocal

By Nicola Kemp

A new campaign to encourage consumers to support local businesses shines a light on the opportunity to shift consumption habits in the wake of the crisis.

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Fuel Your Imagination

Disney slamdunks lockdown marketing with Olaf song

By Nicola Kemp

Disney’s latest short hits the right note in the midst of Coronavirus marketing fatigue.

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Interviews

“It’s not about you it’s about me”: How TENA broke marketing’s last taboo

By Nicola Kemp

Lisa Myers, Marketing Manager at TENA, shares the behind the scenes story of how the brand broke the silence surrounding older women with its ‘Ageless’ campaign.

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Hot Pick

OREO and Digitas bring light relief to lockdown

By Nicola Kemp

Escape Rooms, baking and Zoom call upgrades; just three of the activities OREO and Digitas UK put together for their social campaign #stayhomestayplayful.

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Voices

The Advertising Association, ISBA and the IPA have joined forces to spearhead diversity

By Nicola Kemp

The creative industries have come together to form a new Advertising Association Inclusion Group to drive diversity and inclusion across the industry.

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Interviews

Audio’s intimacy effect

By Nicola Kemp

At a time when consumers are physically disconnected, the co-founders of audio content company Novel believe that branded podcasting could come of age.

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Voices

Bloom pays it forward with mentoring programme for Women’s Aid

By Nicola Kemp

Women’s advertising network launches Bloom Boost to support the next generation of female leaders.

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Hot Pick

JĂ€germeister and ENGINE show the power of collaboration with #SAVETHENIGHT

By Nicola Kemp

A global initiative to support the nightlife community in the midst of the Coronavirus crisis underlines the power of collaboration.

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Voices

Navigating the new normal

By Nicola Kemp

Adjusting to lockdown is about far more than getting the right technology in place; our weekly series examines how the industry can come together to navigate the new normal.

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