How do you pivot in a crisis?
By Nicola Kemp
The new Creativebrief Explores series will explore how brands and agencies are pivoting their partnerships in the midst of the Coronavirus crisis.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewiseâs Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
The new Creativebrief Explores series will explore how brands and agencies are pivoting their partnerships in the midst of the Coronavirus crisis.
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By Nicola Kemp
As the Premier League re-starts in earnest this month and sporting bodies gently ease restrictions on training, now is the perfect time to reappraise the power of sport in marketing.
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By Nicola Kemp
In the midst of ongoing lockdown, the importance of the rituals of everyday life have come sharply into focus.
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By Nicola Kemp
How The Big Issue and Fox and Hare turned to creativity in the crisis to fill The Big Issueâs funding gap.
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By Nicola Kemp
As a growing number of brands roll out direct to consumer offerings, building effective long-term marketing strategies is vital to ensuring long-term loyalty.
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By Nicola Kemp
Does prioritising employees' mental health demand that the industry embraces new ways of working which prioritise digital wellbeing well beyond Mental Health Awareness Week?
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By Nicola Kemp
A new campaign to encourage consumers to support local businesses shines a light on the opportunity to shift consumption habits in the wake of the crisis.
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By Nicola Kemp
Disneyâs latest short hits the right note in the midst of Coronavirus marketing fatigue.
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By Nicola Kemp
Lisa Myers, Marketing Manager at TENA, shares the behind the scenes story of how the brand broke the silence surrounding older women with its âAgelessâ campaign.
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By Nicola Kemp
Escape Rooms, baking and Zoom call upgrades; just three of the activities OREO and Digitas UK put together for their social campaign #stayhomestayplayful.
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By Nicola Kemp
The creative industries have come together to form a new Advertising Association Inclusion Group to drive diversity and inclusion across the industry.
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By Nicola Kemp
At a time when consumers are physically disconnected, the co-founders of audio content company Novel believe that branded podcasting could come of age.
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By Nicola Kemp
Womenâs advertising network launches Bloom Boost to support the next generation of female leaders.
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By Nicola Kemp
A global initiative to support the nightlife community in the midst of the Coronavirus crisis underlines the power of collaboration.
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By Nicola Kemp
Adjusting to lockdown is about far more than getting the right technology in place; our weekly series examines how the industry can come together to navigate the new normal.
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