Why it’s time to change the narrative in thought leadership
By Nicola Kemp
Personal brand building has always been key to the creative industries but all too often publications and platforms rely too much on asking ‘is he a name?’
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
Personal brand building has always been key to the creative industries but all too often publications and platforms rely too much on asking ‘is he a name?’
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By Nicola Kemp
To mark Conscious Advertising Month, Jake Dubbins, Co-Founder of Conscious Advertising Network, explains why now is the time for an industry reset.
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By Nicola Kemp
The campaign aims to support parents in doing what feels right to them, while rejecting the judgement around their decisions.
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By Nicola Kemp
The event comes in the midst of a phenomenal surge in demand for NABS’ vital support services from across the industry.
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By Nicola Kemp
From city breaks to Gilead, to warmer weather on the surface of Mars, Audible's latest campaign delivers some much-needed light relief to experience-starved travellers.
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By Nicola Kemp
With summer holidays on the horizon, the NABS team share their experiences of the WFH juggle and offer their top tips for employers as to how to support staff through this challenging time.
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By Nicola Kemp
Amidst the plethora of changes that lockdown has brought to the marketing landscape, one of the most positive shifts has been the flurry of virtual events.
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By Nicola Kemp
A new campaign to support the Gerety Awards shines a spotlight on the need to improve representation on award show juries.
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By Nicola Kemp
With the average commute for many now consisting of travelling from the bedroom to the office, ‘on the go’ design urgently needs to adapt.
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By Nicola Kemp
A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.
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By Nicola Kemp
Beam, the online platform which raises funds to support homeless people back into the workplace, has launched a new campaign, created by Good Brains for Good Brands.
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By Nicola Kemp
In the midst of a cultural reset that demands deeds not words in every aspect of business, is it time for the creative industries to reappraise their relationship with ‘thought-leadership’?
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By Nicola Kemp
Animal Crossing is helping Slay Duggee fulfil its mission of getting kids into heavy metal music, by giving them their first taste of a live show.
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By Nicola Kemp
As lockdown restrictions ease and consumers crave a slice of normal life how can brands best market themselves in the midst of social distancing and heightened anxiety?
Read moreBy Nicola Kemp
Far away from the bright lights and empty stadiums of the Premier League, a campaign for World Refugee Day powerfully represented the real strength of the beautiful game.
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