Hot Pick

For Tesco, there’s no naughty list this year

By Izzy Ashton

After a year of unrelenting uncertainty and hardship for many, an ad break that can put a smile on people’s faces feels more important than ever.

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Hot Pick

CALM focus on the fragility of family mental health

By Izzy Ashton

Campaigns like this are an important reminder of the power of storytelling to help change the narrative.

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Hot Pick

Pizza Hut’s Christmas pizza kicks off the festive feasting season

By Izzy Ashton

When there is much that is unsettling about the world we live in, campaigns such as this are important reminders of the restorative power of humour and, of a novelty pizza to brighten up the winter evenings.

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Hot Pick

Childline and The Gate stop kids in their tracks with stop motion storytelling

By Nicola Kemp

‘Nobody is Normal’ is a beautiful piece of creative work, a stop motion animation, that conveys the vital message to children; that you are not alone.

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Hot Pick

PlayStation celebrates the human desire for epic exploration

By Izzy Ashton

PlayStation’s campaign captures the magic and power of escapism, of exploring beyond what you thought was possible, even if that’s just from the sofa.

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Hot Pick

Argos’ Book of Dreams recaptures the magic of Christmas

By Izzy Ashton

This year more than ever, it feels as though the UK could do with a little bit of magic, to lift people’s spirits as the crisis lengthens.

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Hot Pick

How The Black British Network encourages action not just words

By Izzy Ashton

What organisations and individuals do now is more important than what they say, an ethos that is at the heart of The Black British Network.

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Hot Pick

Greenpeace highlights the global consequences of meat consumption

By Izzy Ashton

The campaign demonstrates the power of storytelling through animation to spread the message about climate change and the industrial scale devastation of the natural world.

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Hot Pick

NHS encourages people to not ignore their symptoms and seek support when needed

By Izzy Ashton

Perhaps more than ever the public is in need of reassurance in every aspect of their lives and the NHS aims to do just that, to remind people to take care of themselves and find the help they need.

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Hot Pick

RNIB highlight the need for accessible design with the first accessible pregnancy test prototype

By Izzy Ashton

This prototype has been designed to highlight the need for accessible design, to respect the autonomy of women who simply want to find out their results in private without having to rely on someone else.

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Hot Pick

Stamma partners with Wikipedia to tackle harmful language around stammering

By Izzy Ashton

Campaigns like this are essential tools when it comes to education and ultimately, shifting the narrative, helping to shine a spotlight on harmful language used and dismantle it in the process.

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Hot Pick

Dunelm celebrates the idiosyncrasies of home life

By Izzy Ashton

It’s the messiness of this campaign that feels particularly important; it does not attempt to shy away from the reality of life but rather celebrates it in all its imperfect glory.

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Hot Pick

Ginsters celebrates the local community and the Cornish way of life

This campaign successfully captures the expertise of a local business, celebrating a community at the heart of a national brand.

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Hot Pick

Headspace takes to the airwaves to announce John Legend as Chief Music Officer

By Izzy Ashton

The app recently appointed John Legend as its Chief Music Officer and to kick off the partnership, it has launched a new Focus Mode, designed to help users tune in to what matters most to them.

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