Interviews
James Myers, Group Managing Director, TVC Group
By Izzy Ashton
“Being channel neutral will be more important than ever. What won't change is the story and narrative will be key."
Interviews
Bert Moore, Chief Strategy & Innovation Officer, Ketchum
By Izzy Ashton
“The PR world is slowly realising that better ideas and better work come out of a specialist environment. And they don't have a history of leading, organising or inspiring specialist talent."
Interviews
Katie Derham, Radio & TV Presenter, Co-Founder, Peanut & Crumb
By Izzy Ashton
"Discovering what really goes on behind the scenes, and what makes companies or institutions tick. There's always a good story, and it's our job to find it and tell it well."
Interviews
Mike Hughes, AMV BBDO & Peter Heneghan, LADbible
By Izzy Ashton
"LADbible is followed on social media by more than half of all 18 to 34-year-olds in the UK alone. This demographic is the most globally connected and socially aware generation ever. They want to be empowered to do good."
Interviews
Dave Cornthwaite, Founder, SayYesMore
By Izzy Ashton
"Any kind of change comes down to mindset, and the less flexible yours is, the more scary change will be."
Interviews
Harvey Cossell, We Are Social & Florian Alt, adidas
By Izzy Ashton
"Openness, honesty and collaboration are hugely important in forging a relationship built on everyone understanding the skills and specialisms around the table."
Interviews
Dan Glover, Creative Director, The Academy
By Izzy Ashton
“You can't please all people all the time, but brands with a social conscious can only be the way forward."
Interviews
Ben Whattam, Founder & Managing Partner, Keko London
“It’s not necessarily going to be a complete move to the one-stop-shop, but the consolidation and rise in choice for clients looking for a simplified approach is going to change the landscape."
Interviews
Matt Waller, Creative Director, Recipe
By Izzy Ashton
"Creativity does have the power to change perceptions, to aid protest as well as selling washing powder."
Interviews
David Abraham, Founder, Wonderhood Studios
By Izzy Ashton
“The challenge is to bring better, strong, high content prime time ideas to bear on brand opportunities. Advertising-funded content is only ever going to be, for the time being, supplemental to core campaign goals."
Interviews
Sarah Wildman-King & Miranda Hart, Founders, Wonderworks
By Izzy Ashton
“In the world of premium luxury lifestyle brands, it is important that you don't do anything that will erode brand affinity. It is very hard to be considered luxury and not be socially and environmentally aware."
Interviews
Nick Peters, Executive Creative Director, ignis
By Izzy Ashton
“Getting an audience's attention and keeping it is the name of the game. Human, authentic and intuitive experiences are everything."
Interviews
Michael Wyrley-Birch, CEO, TRO
By Izzy Ashton
“TV's not dead, it's having babies. We've got more screens than we've had before and more demand for content from those screens. And that's going to have a polarising effect."
Interviews
Alec Samways, Founder & CEO, Splendid
By Izzy Ashton
“Now, great work is still cultural, but it needs to be positive, in a way that makes a positive impact on culture. That needs to be the focus of everything because that's the way the world is now."