By Izzy Ashton
“The PR world is slowly realising that better ideas and better work come out of a specialist environment. And they don't have a history of leading, organising or inspiring specialist talent."
By Izzy Ashton
"Discovering what really goes on behind the scenes, and what makes companies or institutions tick. There's always a good story, and it's our job to find it and tell it well."
By Izzy Ashton
"LADbible is followed on social media by more than half of all 18 to 34-year-olds in the UK alone. This demographic is the most globally connected and socially aware generation ever. They want to be empowered to do good."
By Izzy Ashton
"Any kind of change comes down to mindset, and the less flexible yours is, the more scary change will be."
By Izzy Ashton
"Openness, honesty and collaboration are hugely important in forging a relationship built on everyone understanding the skills and specialisms around the table."
By Izzy Ashton
“You can't please all people all the time, but brands with a social conscious can only be the way forward."
“It’s not necessarily going to be a complete move to the one-stop-shop, but the consolidation and rise in choice for clients looking for a simplified approach is going to change the landscape."
By Izzy Ashton
"Creativity does have the power to change perceptions, to aid protest as well as selling washing powder."
By Izzy Ashton
“The challenge is to bring better, strong, high content prime time ideas to bear on brand opportunities. Advertising-funded content is only ever going to be, for the time being, supplemental to core campaign goals."
By Izzy Ashton
“In the world of premium luxury lifestyle brands, it is important that you don't do anything that will erode brand affinity. It is very hard to be considered luxury and not be socially and environmentally aware."
By Izzy Ashton
“Getting an audience's attention and keeping it is the name of the game. Human, authentic and intuitive experiences are everything."
By Izzy Ashton
“TV's not dead, it's having babies. We've got more screens than we've had before and more demand for content from those screens. And that's going to have a polarising effect."
By Izzy Ashton
“Now, great work is still cultural, but it needs to be positive, in a way that makes a positive impact on culture. That needs to be the focus of everything because that's the way the world is now."
By Izzy Ashton
“The PR industry has the most unfulfilled potential. There has never been a better time for PR to position itself as the lead creative discipline."
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