By Nicola Kemp
Ahead of NABS’ first ever conference on workplace wellbeing, the organisation’s CEO examines the challenges facing the industry and the importance of prioritising mental health in the workplace.
By Nicola Kemp
From breaking the myths surrounding in-house creatives, to advocating for flexible working, Toby Horry is at the forefront of a new breed of strategic marketers eschewing short-termism in favour of long-term brand-building.
By Izzy Ashton
COPA90 is redefining what it means to be a modern media brand and paving a trail for equality and creativity.
By Nicola Kemp
As a driving force in the ground-breaking Project #ShowUs, Rebecca Swift is successfully changing the visual narrative of advertising.
By Izzy Ashton
With Brexit looming large on consumer consciousness the marketing landscape for Eurotunnel is complex. Yet the brand is pushing ahead with a positive positioning.
By Nicola Kemp
Busting the myth of the ‘boring’ in-house creative and championing the next generation of female creative leaders, Emma Perkins lifts the lid on the future of creative work and the importance of mentoring.
By Izzy Ashton
It would be all too easy for a 176-year-old-brand like The Economist to wallow in marketing nostalgia. But as the inclusive marketing revolution taking place at the brand underlines, its CMO is not looking to stand still.
By Izzy Ashton
“Telling the truth is very liberating”: Simon Gunning on how creativity can change culture.
By Izzy Ashton
"You can always find the right channels to reach people even with small budgets, but getting them to notice, care or do something is where stories come in."
By Izzy Ashton
"In a world where consumers are getting busier and have less time to engage, they don’t want to be talked at, they want to be talked with."
"For me, when other brands are starting to enter your ground, you need to leave it and embark on the next journey."
By Izzy Ashton
“I'm someone that believes that marketing is fundamental to the success of a company. If you understand the needs of the consumer and you're able to meet those needs, you will always have a successful business."
By Izzy Ashton
“I see it as a roulette wheel. Marketing used to place one big bet on an ad campaign on TV. It either won big or it didn't. The new digital landscape enables marketers to take 20 different bets, measure them all and scale the ones that really work."
By Izzy Ashton
“As a new brand starting out, we can't tell customers we're brilliant, we can't tell them to trust us. All that has to be earned."
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