By Izzy Ashton
As the environmental impact of travel rises up the agenda, Anna Fawcett, Global Head of Marketing at Topdeck highlights why companies should be striving to have a more positive impact on both the planet and their consumer’s lives.
By Nicola Kemp
Cristina Loaiza, Global Head of Brand at Graze.com, has spearheaded a new programme with The Futures Network to support women back into the workplace after maternity leave.
By Nicola Kemp
By ensuring design is a creative partner to marketing, Andrew Barraclough gives a compelling reminder of why the consumer experience needs to be more than just a buzzword.
By Izzy Ashton
2019 marks the 60th anniversary of Barbie, one of the most iconic dolls in the world. In the midst of a fundamental shift in culture, Isabel Ferrer explores how the doll has evolved to show girls what they can become.
By Nicola Kemp
Ahead of NABS’ first ever conference on workplace wellbeing, the organisation’s CEO examines the challenges facing the industry and the importance of prioritising mental health in the workplace.
By Nicola Kemp
From breaking the myths surrounding in-house creatives, to advocating for flexible working, Toby Horry is at the forefront of a new breed of strategic marketers eschewing short-termism in favour of long-term brand-building.
By Izzy Ashton
COPA90 is redefining what it means to be a modern media brand and paving a trail for equality and creativity.
By Nicola Kemp
As a driving force in the ground-breaking Project #ShowUs, Rebecca Swift is successfully changing the visual narrative of advertising.
By Izzy Ashton
With Brexit looming large on consumer consciousness the marketing landscape for Eurotunnel is complex. Yet the brand is pushing ahead with a positive positioning.
By Nicola Kemp
Busting the myth of the ‘boring’ in-house creative and championing the next generation of female creative leaders, Emma Perkins lifts the lid on the future of creative work and the importance of mentoring.
By Izzy Ashton
It would be all too easy for a 176-year-old-brand like The Economist to wallow in marketing nostalgia. But as the inclusive marketing revolution taking place at the brand underlines, its CMO is not looking to stand still.
By Izzy Ashton
“Telling the truth is very liberating”: Simon Gunning on how creativity can change culture.
By Izzy Ashton
"You can always find the right channels to reach people even with small budgets, but getting them to notice, care or do something is where stories come in."
By Izzy Ashton
"In a world where consumers are getting busier and have less time to engage, they don’t want to be talked at, they want to be talked with."
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