Interviews

Kate Cox, VP & CMO EMEA, GoDaddy

“I see it as a roulette wheel. Marketing used to place one big bet on an ad campaign on TV. It either won big or it didn't. The new digital landscape enables marketers to take 20 different bets, measure them all and scale the ones that really work."

By Izzy Ashton

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Interviews

Lisa Wood, Chief Marketing Officer, Atom Bank

“As a new brand starting out, we can't tell customers we're brilliant, we can't tell them to trust us. All that has to be earned."

By Izzy Ashton

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Interviews

Margaret Jobling, Group Chief Marketing Officer, Centrica

“People think technology is going to save the day. Technology is just an enabler. It's the people, processes and the way we think and operate that's going to drive the outcome of which technology will enable."

By Izzy Ashton

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Interviews

Emily Somers

VP Marketing & Food Development, McDonald's

By Izzy Ashton

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Interviews

Mitch Oliver

Vice President of Marketing, MARS

By Izzy Ashton

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Interviews

Lucy Abell

Director of Communications, Stonewall

By Izzy Ashton

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Interviews

Lisa Gilbert, CMO, IBM UK & Ireland

Lisa has been with IBM for twenty years and has held multiple marketing & comms roles around the globe.

By Tom Holmes

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Interviews

Rebecca White

Business Lead for Marketing, Research and Insight at Heathrow

By Ben Somerset-How

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Interviews

Sue Farr

Strategic and Business Development Director, Chime Communications PLC

By Ben Somerset-How

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Interviews

Alistair Macrow

Senior Vice-President; Chief Marketing Officer at McDonald's

By Ben Somerset-How

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