“I see it as a roulette wheel. Marketing used to place one big bet on an ad campaign on TV. It either won big or it didn't. The new digital landscape enables marketers to take 20 different bets, measure them all and scale the ones that really work."
By Izzy Ashton
“As a new brand starting out, we can't tell customers we're brilliant, we can't tell them to trust us. All that has to be earned."
By Izzy Ashton
“People think technology is going to save the day. Technology is just an enabler. It's the people, processes and the way we think and operate that's going to drive the outcome of which technology will enable."
By Izzy Ashton
Lisa has been with IBM for twenty years and has held multiple marketing & comms roles around the globe.
By Tom Holmes
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