Interviews

“Everyone is seeing things from a new lens this year.”

By Nicola Kemp

Lisa Lugo, Vice President of Marketing Solutions, Live Nation UK on the role of perspective, connection, service and celebration in the wake of the crisis.

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Interviews

“If you’re ignoring diversity, you really aren’t doing your job”

By Nicola Kemp

Jerry Daykin, Senior Media Director, EMEA at GSK Consumer Healthcare Marketing, on why now is the time for the industry to make diversity a business imperative.

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Interviews

Charlotte Langley, Brand and Communications Director, Bloom & Wild

By Nicola Kemp

At a time when the industry points to data as the silver bullet for marketing, Bloom & Wild’s Thoughtful Marketing movement highlights the importance of empathy in communications.

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Interviews

“We're about hand up not a handout”

By Izzy Ashton

Beth Thomas, Head of Partnerships & Programmes at The Big Issue on the power of community building and digital inclusion, and why the business places empowerment at the heart of everything it does.

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Interviews

Louise Barber, Global Vice President of Marketing at DHL Supply Chain UK

By Nicola Kemp

At a time when delivery and supply chain has become crucial to brands and consumers alike, DHL’s marketing leader is doubling down on trust.

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Interviews

“Showing up when things get tough is what customers will remember most”

By Izzy Ashton

Maryam Banikarim, Head of Marketing at Nextdoor on the importance of constant communication and nurturing neighbourhood values.

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Interviews

Alicia Skubick, Marketing Director, Intuit Quickbooks

By Nicola Kemp

Amidst the ongoing coronavirus crisis, there are some business leaders continuing to lead with openness and transparency, championing radical change &, above all, listening to consumers first.

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Interviews

“There is no marketing playbook for a pandemic”

By Izzy Ashton

Meg Donovan, Global Director, Brand & Product Marketing at Uber on shifting consumer needs, driving positive change and why the brand pivoted to tell people to stop travelling.

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Interviews

“It’s becoming more and more relevant to be a great brand builder”

By Izzy Ashton

Inés Ures, outgoing-CMO at Deliveroo on mapping a clear purpose, a three-sided marketplace and the importance of truly delivering on brand promises.

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Interviews

Navigating the post-brand purpose world

By Izzy Ashton

Tag Warner, CEO of GAY TIMES on industry ageism, funding minority voices and the importance of recognising your privilege.

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Interviews

Lisa Lugo, Vice President of Marketing Solutions, Live Nation UK

By Nicola Kemp

The music industry has been at the sharp end of the coronavirus crisis, but collaboration and creativity remain top of the agenda.

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Interviews

“We have got louder and are doing more”: How Beavertown pivoted to see exponential growth under lockdown

By Izzy Ashton

Beavertown’s Founder Logan Plant and Marketing Director Tom Rainsford share how the brand has chosen to pivot and look for the positives to drive growth in lockdown.

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Interviews

“It’s not about you it’s about me”: How TENA broke marketing’s last taboo

By Nicola Kemp

Lisa Myers, Marketing Manager at TENA, shares the behind the scenes story of how the brand broke the silence surrounding older women with its ‘Ageless’ campaign.

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Interviews

Lucy Button, Head of Marketing, BioBeats

By Izzy Ashton

As the UK looks ahead to a more sustained period of remote working, Lucy Button, Head of Marketing at BioBeats shares some insight into how individuals and businesses can best support mental wellbeing while doing so.

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