Interviews
Simon Gunning, CEO, CALM
“Telling the truth is very liberating”: Simon Gunning on how creativity can change culture.
By Izzy Ashton
Interviews
Cary Wakefield, CEO, Ovarian Cancer Action
"You can always find the right channels to reach people even with small budgets, but getting them to notice, care or do something is where stories come in."
By Izzy Ashton
Interviews
Beverley D’Cruz, Sales & Marketing Director, Pizza Hut Europe & UK
"In a world where consumers are getting busier and have less time to engage, they don’t want to be talked at, they want to be talked with."
By Izzy Ashton
Interviews
Florian Alt, Vice President Global Brand Communications, adidas Football
"For me, when other brands are starting to enter your ground, you need to leave it and embark on the next journey."
Interviews
Herwig Vennekens, Marketing Director, Haribo UK & Ireland
“I'm someone that believes that marketing is fundamental to the success of a company. If you understand the needs of the consumer and you're able to meet those needs, you will always have a successful business."
By Izzy Ashton
Interviews
Kate Cox, VP & CMO EMEA, GoDaddy
“I see it as a roulette wheel. Marketing used to place one big bet on an ad campaign on TV. It either won big or it didn't. The new digital landscape enables marketers to take 20 different bets, measure them all and scale the ones that really work."
By Izzy Ashton
Interviews
Lisa Wood, Chief Marketing Officer, Atom Bank
“As a new brand starting out, we can't tell customers we're brilliant, we can't tell them to trust us. All that has to be earned."
By Izzy Ashton
Interviews
Margaret Jobling, Group Chief Marketing Officer, Centrica
“People think technology is going to save the day. Technology is just an enabler. It's the people, processes and the way we think and operate that's going to drive the outcome of which technology will enable."
By Izzy Ashton
Interviews
Lisa Gilbert, CMO, IBM UK & Ireland
Lisa has been with IBM for twenty years and has held multiple marketing & comms roles around the globe.
By Tom Holmes
