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The weird, comforting, creative and feel-good festive advertising round up
The average Christmas tree has a lifespan of four to five weeks. A lifespan which ties into Christian tradition, which says that Christmas trees and decorations should go up on the first full day of Advent, which this year starts on Sunday, December 3rd.
Mercifully festive adverts aren’t as perishable as Christmas trees. Argos was dancing into Christmas on the 1st of November.
While every year brings with it the accompanying grumbling that retail’s festive period starts too early, consumers are increasingly choosing to spread the cost of Christmas. This means Christmas shopping starts early and so does the annual festive ad bonanza.
Research from John Lewis found that 28% of customers started browsing and purchasing their Christmas gifts as early as August, while 30% had already completed their festive purchasing by the end of October. John Lewis’ weird and wonderful spot which dropped on 20th November, showed the power of doing things differently.
Franki Goodwin, Chief Creative Officer at Saatchi & Saatchi, explained: “Taking on the John Lewis Christmas ad – no pressure, right? It’s been quite the six months. But honestly, having built a fully integrated campaign, and worked with the icons that are Megaforce and Bocelli to make a film that retains what is quintessential about a John Lewis Christmas ad, but evolves it into something perhaps a bit unexpected, wilder and funnier”.
She continues: “I really do appreciate that pressure is a privilege – and making this has been a huge one”.
This year the privilege of the Christmas advertising bonanza has been accompanied by a record £9.5bn festive ad spend. Underlining that the power of commercial creativity is in no doubt.
So sit back, grab a cup of tea and enjoy BITE’s annual Big Christmas advertising round up:
Argos dances into Christmas in upbeat spot from The&Partnership
M&S Clothing and Home says do only what you love this Christmas in Mother London campaign
Duracell bunny lights up Christmas thanks to Wunderman Thompson
Waitrose puts good food at the heart of Christmas in Saatchi & Saatchi spot
Boots delivers the feel good factor in festive spot from VMLY&R
Morrisons Christmas singing oven gloves steal the show in Leo Burnett campaign
Deliveroo says ‘Anything Goes’ at Christmas
Kevin the carrot returns to the Christmas Factory in a new campaign from McCann Manchester
Meet John Lewis’ festive fly trap in Saatchi & Saatchi’s first work for the brand
Asda and Havas bring Christmas joy with Michael Bublé
Sainsbury’s asks ‘what does Santa have for his Christmas dinner?’
Big Issue campaign calls for support during the winter period
PETA festive campaign urges people to stop killing turkeys in House 337 campaign
KFC sticks to what it does best in Christmas campaign from Mother London
McDonald’s raises its arches for Christmas
TK Maxx brings festivities to the farm yard
Mrs Doubtfire encourages giving the gift of theatre this Christmas
It’s the most refreshing time for a beer
Tesco turns sullen teen into a Christmas tree
Greater Anglia launches whimsical TV spot
Co-op swerves flashy Christmas campaign in favour of cash boost for communities
Apple’s Fuzzy Feelings festive film showcases the power of creativity
Elves ignore Santa in TUI’s first festive spot
Tesco turning shoppers into Christmas trees hits the mark
JD’s festive campaign focuses on the original bag for life
Global teams up with Barclaycard, Global and Outernet for Jingle Bell Ball
Amazon brings to life the joy of gift giving
NHS Blood & Transplant remind audiences of children waiting for the ultimate gift
IKEA serves experiential Christmas dinner
Still need some more festive inspiration? Industry leaders have their say: should brands embrace light relief this Christmas?, Do brands need to shoulder more of the burden for creating more sustainable shopping habits this Christmas and take the pressure off consumers?, Do brands need to do more to redefine value to consumers in the run up to Christmas?
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