Thought Leadership
Are agencies and brands guilty of unfairly stereotyping Generation Z?
Age related marketing continues to split opinion amongst brands and agencies.
Thought Leadership
How to talk to midlife women
Anniki Sommerville lifted the lid on how brands can better understand midlife women in a lively panel discussion.
Thought Leadership
CMOs are at risk of becoming corporate figureheads
By Nicola Kemp
MediaLink’s The Marketers Forecast 2024 reveals that marketing leaders need to regain the growth and innovation agenda.
Thought Leadership
'Better challenge and better measure for better results’
Learnings from IPA EffWorks Global 2023
Thought Leadership
Building inclusion beyond National Inclusion Week
BITE’s National Inclusion Week round-up shares inclusive campaigns, advice, lived experience and inspiration from experts across the industry.
Thought Leadership
Fresh Reads: The Urgent Life by Bozoma Saint John
Kai Deveraux Lawson, Host of Mixed Company Podcast and Creator of Mylifeofkai.com, reviews The Urgent Life by Bozoma Saint John
Thought Leadership
‘Get comfortable with the uncomfortable’
Five key learnings from Havas’ National Inclusion Week event.
Thought Leadership
The power of agency brand identity: Evolving to stay ahead of the game
Allison unveils a new brand identity
Thought Leadership
Should the industry be doing more to embrace AI?
How can the industry better embrace the opportunities afforded by AI, while also protecting the unique lens of human-centric creativity?
Thought Leadership
BITE’s most-loved inclusive campaigns
To celebrate National Inclusion Week industry experts share their favourite inclusive work
Thought Leadership
Trust, talent and togetherness: learnings from LEAD Scotland
Sharon Lloyd Barnes, Commercial Director at Advertising Association, shares 5 key learnings from LEAD Scotland
Thought Leadership
Should fashion brands be doing more to encourage consumers to make sustainable shopping choices?
With London Fashion Week in full swing, industry experts consider how brands can promote more sustainable shopping habits
Thought Leadership
Women’s World Cup underlines it’s all to play for
By Nicola Kemp
A flurry of brand activations demonstrates the cultural firepower of women’s sport.
Thought Leadership
Fresh Reads: The Future of You by Tracey Follows
Maral Kalajian reviews Tracey Follows thought-provoking book as part of the Women in Marketing Fresh Reads series, in partnership with Dentsu Creative