Instead of trying to save an old-fashioned high street that is no longer relevant, it’s up to retail brands and their agencies to listen to their customers and offer the products, services and experiences they want.
By Izzy Ashton
The launch of the first BITE Trends Report.
By Dom Boyd
Publicis London’s immersive ‘Rare Minds’ event featuring artist and perfumer Paul Schütze showcased a simple truth: brand differentiation is created less by what’s said and more by how you engage the senses.
By Lucy Miller
For the 11th year, Marketing Week Live descended on Kensington Olympia to bring the latest industry trends and marketing thinking to life.
Could health warnings invade our kitchen tables? Is Tony the Tiger at risk of extinction? And could the need for responsible design signal the death-knell for ‘brand’ as we know it?
Informed by online pop-up communities, quantitative surveys and in-depth interviews with experts, our report examines the consumer attitudes that are driving new drinking behaviour.
Key take-outs from MSL's morning event where speakers from Innocent, Taylors of Harrogate, and Oracle discussed why everyone should be talking about purpose-led comms.
By Izzy Ashton
At an evening hosted in M&C Saatchi’s London offices, the Visual Diet panel set out to discuss and raise awareness of the impact our visual diet has on our, and more specifically young people’s, mental health.
By Sara Parish
The trajectory of digital advancement isn’t showing the slightest signs of slowing. The brands leading the digital charge, and leading the way, are paying attention to what shapes us all: culture.
We gathered invaluable insights and used them to create a clearly defined picture of the threat posed by the Challenger, along with strategic pointers for survival and success as an established brand.
By Simon Long
Ten retailers. Ten festive adverts. One almighty battle for the hearts and minds of the nation.
The latest report from J Walter Thompson’s Innovation Group, explores the urgent need for brands to adopt regenerative, not just sustainable, business practices.
By Ivo Majors
The good news for the drinks industry is that even though the bulk of cannabis is consumed via smoking, THC and CBD cannabis extracts can be added to drinks, opening the door to a new world of flavours and occasions.
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