Thought Leadership
Are marketing leaders right to be concerned over agencies' AI ‘land grab’?
Agencies are feeling the pressure to embrace AI in whatever way they can.
Thought Leadership
Lessons in effectiveness from the IPA Effectiveness Conference 2025
At the IPA Effectiveness Conference industry leaders proved that marketing effectiveness is more than theory.
Thought Leadership
What it means to be a challenger brand in 2025
Industry leaders consider how brands can embrace a challenger mindset.
Thought Leadership
Is it time to redefine what it means to be a challenger brand?
By Nicola Kemp
Industry leaders on why the new era of challenger brands need to have clarity on exactly what they are challenging and why.
Thought Leadership
London Fashion Week and the power of experiential
Industry leaders uncover how experience is helping fashion and luxury brands to engage with new audiences.
Thought Leadership
Watch: The Global Gerety Awards Jury Insights 2025: ‘Work that the world can’t ignore will always win’
From the importance of simplicity to the impact of AI, the Global Gerety Awards Jury unpick the trends and themes from this year’s awards.
Thought Leadership
AMVBBDO scoops most awarded UK agency at the Gerety Awards
Four outstanding campaigns were awarded with a Grand Prix at the 2025 awards.
Thought Leadership
Summer Series: Inspiration from anywhere
Industry leaders share how they are fuelling their creative curiosity in the summertime.
Thought Leadership
Summer Series: Finding creative inspiration in the summer
By Nicola Kemp
Industry leaders share how they ensure their creativity and curiosity rise in line with summer temperatures.
Thought Leadership
The legacy of the lionesses continues to roar
BITE takes a look at the campaigns that celebrate the Lionesses and their historic Euros win.
Thought Leadership
Watch: How Ruth Hooper, CMO at the Women’s Super League, is changing the game
In the wake of the Lionesses' historic win, the WSL’s marketing chief opens up about the new era of women’s football and the opportunities for brands.