Industry leaders discussed the legacy of copywriter Ilon Specht and the power of L’Oréal’s iconic strapline to create new narratives of womanhood.
By Nicola Kemp
New research from the IPA reveals almost half of British adults plan to limit their screen time over the festive period.
Finding a better way to represent midlife can help combat negative stereotypes of ageing and grow sustainable brands.
From sponsorship to social media tie ups and new product launches, sport is sparking moments of cultural connection for brands.
How does the Oasis brand rush underline the growing demand for mass market cultural moments to meaningfully connect with consumers?
By Nicola Kemp
Marketing leaders from Unilever, Tony’s Chocolonely and Little Moons unboxed the future of influencer marketing at We Are Social’s Changing Face of Influencer event.
By Nicola Kemp
The new research reveals that British adults now spend more time on their mobiles than watching TV.
The leading digital, social and influencer work shows that creativity continues to be the industry’s greatest asset.
BITE’s round up of the most read articles on the Creativebrief platform.
The Social Sells report pulls on insights from brands and agencies to lift the lid on the new era of social and influencer-driven creativity.
With the Euros set to kick off on July 2nd, brands have the opportunity to invest in the future of the women’s game.
By Leila Fataar
Leila Fataar, Consultant, Founder of Platform13 and Author of Culture Led Brands, on cultural relevance, AI integration and fandoms
By Nicola Kemp
The industry celebrates Lions’ haul, as the government’s industrial strategy recognises the UK creative industries as a priority growth sector.
Award-winning strategists are disproportionately white, privately educated, middle class and neurotypical, writes Strategy and DEI Consultant Kathryn Ellis.
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