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Dedicated follower of fashion

The face of fashion is changing. Whether it’s through diverse casting in ads, technological advancements or retail shifts, the industry is moving to reflect today’s world, our world.

By Izzy Ashton

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In love with animation

Whether it’s Disney, Pixar or Studio Ghibli, animation is storytelling unbound by time or reality, that transcends all ages and cultures. Time to abandon the restraints of reality.

By Kara Melchers

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2018 World Cup

We’ve taken a look at the best, and worst, brand campaigns from the tournament, including traditional ad campaigns, social media and even a seven-metre long tapestry.

By Izzy Ashton

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Cannes Lions 2018

I know what you’re thinking, not another Cannes round-up, but don’t stop reading now. We’ve been super helpful and have pulled the most talked about work and key speakers into 5 useful trends that you can use for your own planning.

By Kara Melchers

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Nudgestock 2018

From biomimicry to collective intelligence, the speakers at Nudgestock delivered a similar message, that the world as a whole is greater and more fascinating than the sum of its parts.

By Kara Melchers

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The power of print

While there is no question that print publications have been and still are struggling, the medium has still not lost its power to delight, shock and engage. What we are seeing is print finding a new relevance in a digital-first world.

By Izzy Ashton

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Let's go outside

Outdoor ads morphing as we move through a city is a polarising thought. Face recognition and location tagging already make it possible for advertisers to know who and where we are.

By Kara Melchers

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Play the game

The unifying nature of sport creates an incomparable platform for brands, especially as the avenues through which we watch it grow, shift and change. In 2017 the sports market was estimated to be worth around $700billion.

By Izzy Ashton

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SXSW 2018

How to design for the future, now. We all have the opportunity to make the future human centric. By taking action on the trends in the present, we have an opportunity to make the future we want to live in.

By Kara Melchers

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Super Bowl 2018: The joke’s on us

Politics took a backseat at this year’s Super Bowl as brands chose to spend most of their $5m+ budget on celebrities and good old family friendly entertainment.

By Kara Melchers

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A Beautiful World

As beauty takes a step forward and we look ahead into the New Year, customers will be asking questions of brands, and the industry as a whole, looking to them to lead the way in diversity, inclusivity and technology.

By Izzy Ashton

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Christmas Countdown

Thank goodness this year’s Christmas ads offer some light relief. Their simpler, stronger stories are designed to land the right emotion, whether that’s laughter, nostalgia or a simple case of goosebumps.

By Izzy Ashton

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To infinity and beyond

Uber delivers food, Amazon streams music and Spotify puts on festivals. It's time to explore new markets.

By Kara Melchers

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Find your festival spirit

The best brand experiences of the year

By Izzy Ashton

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How loyal are you?

The evolution of brand loyalty

By Izzy Ashton

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