I know what you’re thinking, not another Cannes round-up, but don’t stop reading now. We’ve been super helpful and have pulled the most talked about work and key speakers into 5 useful trends that you can use for your own planning.
While there is no question that print publications have been and still are struggling, the medium has still not lost its power to delight, shock and engage. What we are seeing is print finding a new relevance in a digital-first world.
The unifying nature of sport creates an incomparable platform for brands, especially as the avenues through which we watch it grow, shift and change. In 2017 the sports market was estimated to be worth around $700billion.
How to design for the future, now. We all have the opportunity to make the future human centric. By taking action on the trends in the present, we have an opportunity to make the future we want to live in.
As beauty takes a step forward and we look ahead into the New Year, customers will be asking questions of brands, and the industry as a whole, looking to them to lead the way in diversity, inclusivity and technology.
Thank goodness this year’s Christmas ads offer some light relief. Their simpler, stronger stories are designed to land the right emotion, whether that’s laughter, nostalgia or a simple case of goosebumps.