By Izzy Ashton
The shift in consumer attitudes, not technology, is the most profound shift in marketing with significant implications for brands.
By Izzy Ashton
Guinness has successfully broken boundaries when it comes to rugby sponsorship. With the Rugby World Cup underway in Japan this month, the team behind the brand’s ground-breaking campaigns took to the stage at #BITELIVE19 to share what’s next.
By Izzy Ashton
#BITELIVE19 saw the CEOs of Ella’s Kitchen and Havas London take to the stage to discuss B Corp certification as they pave the way for a new era of purpose led business.
By Jake Dubbins & Harriet Kingaby, Conscious Advertising Network
Jake Dubbins and Harriet Kingaby from Conscious Ad Network explain why CAN and its manifestos are so integral to breaking stereotypes in advertising and so much more.
By Nicola Kemp
We asked some of the leading minds in our industry what they are reading this summer when their smartphones are firmly in their pockets and their out of offices firmly on.
By Izzy Ashton
This year will go down as a watershed for women’s sports and brands are paying attention.
By Nicola Kemp
As the climate emergency rises up the business and brand agenda, will we see a growing number of brands adopt the Greenpeace approach and recycle their advertising?
By Nicola Kemp
Rising political and economic uncertainty will lead to zero overall growth in marketing budgets in the second quarter of 2019 according to the IPA Bellwether Report.
By Jimmy Taylor
Jimmy Taylor, Head of New Business at Zone, explores the city's creative hub, its mouth-watering restaurants & the cosmopolitan nature of its inhabitants.
By Nicola Kemp
From the new era of marketing for good, to the need for greater humanity in marketing, here are the key themes from this year’s Cannes Lions International Festival of Creativity.
By Izzy Ashton
Predicting the future is something humans have always been fascinated with but what the future holds for the industry is a tricky one to fathom, unless you know where to look.
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