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Game On: A marketers guide to livestreaming and social gaming
By Lore Oxford and John Crozier
We Are Social provides a masterclass in how brands can capitalise on the power of social gaming.
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How gaming can help brands reach diverse audiences
TBWA\London’s Chief Strategy Officer Anna Vogt and Planning Partner Donald Pirie explain why gaming presents an unprecedented opportunity for brands.
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‘We’re better with pets’
By Nicola Kemp
Pets at Home and The&Partnership show the power of post-pandemic honesty in advertising.
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"We have arrived! So it's time to do what you Brits do best and form an orderly queue.”
By Nicola Kemp
Restaurant chain Wendy’s return to the UK, with its new brand platform ‘All beef.No Bull’, underlines the power of doing things differently.
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Metro Bank turns to community with new campaign supporting business customers
By Nicola Kemp
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“They’re sick to death of being made to feel terrible for menstruating”
By Nicola Kemp
Why Mother and Bloody Good Period are launching the #NoShameHere campaign.
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‘You just might surprise yourself’
By Nicola Kemp
What Pinterest’s new brand campaign tells us about post-pandemic spontaneity and serendipity.
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Welcome to the age of cynicism
By Nicola Kemp
Say less, do more; what brands should know about the Havas Meaningful Brands Survey 2021.
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‘Long Live the Prince’: The brands re-writing history to highlight knife-crime
By Nicola Kemp
The story behind ENGINE Creative and EA Sports groundbreaking Kiyan Prince Foundation campaign.
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How VMLY&R and Snapchat are connecting with Gen Z voters
By Nicola Kemp
The Speech to Street campaign turns to AR to create a platform for Gen Z creators to amplify their voices.
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How creative collaboration provided the firepower for the Give Her Space campaign
By Nicola Kemp
Sophia Johnson and Sophie Szilady, a creative team at The Brooklyn Brothers, share how they turned to creativity to create the space and the words to confront violence against women.
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Why now is the time for brands to harness power of the Thoughtful Marketing movement
By Nicola Kemp
A panel hosted by Bloom & Wild in partnership with Creativebrief underlined why now is the time for brands to prioritise empathy and humanity in their use of data.
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EA Sports, adam&eveDDB and Channel 4 raise the bar for diversity
By Nicola Kemp
The broadcaster’s £1m Diversity in Advertising Award winning campaign tackles the lack of British Asian representation in professional football.
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Estée Lauder, VIRTUE and Refinery29 place post pandemic positivity centre stage
By Nicola Kemp
Estée Lauder’s partnership with VIRTUE and Refinery29 aims to encourage young people across the country to change up their routines and boost their confidence.