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Hard Calls Save Lives
By Nicola Kemp
Why the Metropolitan Police Service and Crimestoppers turned to storytelling to change behaviour.
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Unilever ends beauty norms and raises the bar for inclusive marketing
By Nicola Kemp
The brand is redefining the rules of beauty marketing with its focus on ‘Positive Beauty’.
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Refuge’s #TheNakedThreat campaign secures law change to make threatening to share intimate images a crime
By Izzy Ashton
Following a campaign from AMV BBDO, this change in the law is an example of the power of collective action to bring about vital, life altering legislature.
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Essity tackles the gender pain gap with ground-breaking #painstories campaign
By Nicola Kemp
A ground-breaking new campaign created by AMV BBDO is challenging the stigma and silence surrounding the unspoken agony of women’s pain.
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How the Big Issue partnered with LinkedIn to digitally empower its vendors
By Izzy Ashton
Through a partnership created by FCB Inferno, the businesses are aiming to upskill and educate vendors whilst also emphasising the importance of online communities.
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How NatWest and Getty Images collaborated to shift the visual narrative for female entrepreneurs
By Izzy Ashton
‘#BeTheRoleModel’ aims to create an image gallery to celebrate the diverse stories of female business owners across the UK.
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How the NHS and Pablo are changing behaviour and breaking taboos
By Nicola Kemp
‘Leave them certain’ delivers a masterclass in behavioural change by encouraging people to talk to their loved ones about organ donation.
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Funny is power
By Nicola Kemp
Why Comic Relief and Pablo turned to the galvanising force of an unexpected giggle for Red Nose Day 2021.
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Will every month be Dry January in 2021...probably
By Nicola Kemp
Carlsberg’s global campaign for its alcohol-free beer brand underlines the category's transition to the marketing mainstream.
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John Lewis and Waitrose celebrate the power of kindness this Christmas
By Izzy Ashton
It’s kindness that won out in 2020, as John Lewis and Waitrose want to remind us this Christmas in a new campaign asking us all to ‘Give a Little Love’.
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“Being comfortable is owning who we are”
By Nicola Kemp
How Hotter and Pablo London smashed stereotypes to raise the bar in marketing to older women.
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Five years on: How This Girl Can is still breaking boundaries
By Nicola Kemp
The evolution of the ground-breaking campaign is a testament to the ability of marketing to move from advertising to activism.
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How Baileys, The Women’s Prize for Fiction and VMLY&R elevated female authors with #ReclaimHerName
By Nicola Kemp
The campaign aims to encourage new and important conversations around the continuing challenges women face in publishing and authors' many reasons for using a pseudonym.
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The truth about lockdown for women is a story of strain and embracing a slower pace of life
By Nicola Kemp
Research from Instagram and Grazia shines a light on the lived experience of women in lockdown.