Mental health is not just an issue for social media companies. Anyone who brings images and messages to our screens should be thinking about these silent illnesses.
By Izzy Ashton
How can brands transform their visually-led, instagramable world into sound? When we listen to a story our imagination builds images, characters and entire worlds. It is this visual power that brands can draw from as they create a radio ad.
Here, some of the attendees from socially-led creative agency We Are Social, share some of the trends that stood out for them over the last few days.
Let’s demand characters that make us proud of who we are and where we come from. It’s time to say goodbye to the age of celebrity and hello to the year of the superhero.
By Izzy Ashton
In today’s world, personalisation has to be done at speed. Speed equals convenience. And convenience equals a greater number of returning customers. Because ease is all we want. Isn’t it?
By Izzy Ashton
Our phones, and the super computers they house, can now see and hear as well as they can read and listen. This is transforming the way that brands can use this technology to help assist us in our everyday lives.
A successful business can also be an ethical one. Transparent production processes are fundamentally changing how, where and by whom products are made.
By Izzy Ashton
By aligning themselves with the voices of their audiences, brands are able to become more actively involved in real societal issues, ones that directly affect their customers, and take on a more visible role within their community.
Whatever your industry, a diverse and representative workforce is the best way to ensure that the products you create or the services you provide best represent the audience you are talking to.
By Izzy Ashton
Every brand is born from a purpose. But should brands have a higher purpose? Or, has doing good become the latest trend?
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