We’re obsessed with getting enough sleep. And in pursuit of the perfect eight hours we’ve given ourselves insomnia. But with the arrival of any epidemic comes new commercial opportunities for brands and entrepreneurs.
By Izzy Ashton
Earlier this week I desperately tried to eavesdrop as three workmen discussed Greggs’ latest creation: the vegan sausage roll. I never did find out what they thought but I did, unfortunately, see Piers Morgan’s faux vomit when he sampled the roll on Good Morning Britain.
We live in more transparent times, and now there’s nowhere for CEOs to hide. The customers have arrived with their pitchforks and placards and they’re demanding brands speak up.
By Izzy Ashton
Advertising needs to focus on the process of ageing, on the person who is ageing, turning their lives into a journey of celebration rather than a sequence of ages to be ticked off.
By David Sanger
Some brands are shirking the ordinary, the expected and the safe to move in the direction they believe is right.
By David Sanger
Being a loner – or to dispense with the romanticism, lonely – is no longer something celebrated, but something portrayed in its complexity.
By Izzy Ashton
The goal is that one day diverse representation and accessible design won’t have to be greeted with surprise. It will simply be reflected in products, systems and amongst designers themselves.
By Izzy Ashton
We often look back to the past, to our own pasts and childhoods specifically, to reminisce on those good old days and to attempt to dispel anxiety about our future.
From elevating the voice of the LGBT+ community to a Halloween stunt and a chicken crisis, forget war, these tactical ideas are striving for peace, entertainment and a well-executed apology.
By David Sanger
The importance of space to the LGBT+ or any other community cannot be undervalued. Space can provide somewhere for conversation, for education and can be anywhere from a refuge to a home.
Real-life, wherever you live, is worth talking about. We need to feature more regional accents, show the inside of more homes, and travel north of the M25.
By Izzy Ashton
When brands create content that rivals that of streaming platforms, they can open up a new world of engagement, and of possibilities.
By Izzy Ashton
When you say the word troll, what image springs to mind? How about a shadow-like figure sitting behind a computer screen angrily typing away at people they’ve never met?
Over the last century logos have evolved from complex designs to simple marks. Perhaps a changing, adaptable design is the future for brands to keep up with our rapidly moving, constantly innovating world.
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