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The Truth About Britain: keeping up with an ever-changing nation

By Georgie Moreton

Research from McCann explores the values and mood of the nation so that brands can better appeal to Brits

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Sense and Sustainability: The key takeaways from Pentawards Spring Festival 2022

By Jennifer Clements

The recent Spring Festival was dedicated to exploring the five senses and packaging design

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How Speedo’s Swim United aims to democratize swimming

By Georgie Moreton

Kev McFadyen, Global Brand Director at Speedo and Rani Patel, Director of Cultural Collaborations at Livity explain how they engaged community to create authentic conversations around swimming

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Tesco Mobile tackles cost of living crisis in new campaign

By Nicola Kemp

The new campaign from BBH highlights that showing consumers that you are on their side is business critical.

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Lockdown, Brexit, ecommerce and new opportunities

By Nicola Kemp

The Advertising Association’s UK Advertising Exports Report 2022 sets out the global headwinds for industry to tackle for growth.

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NHS ‘Get Vaccinated’ named most emotionally engaging ad of 2021

By Georgie Moreton

System1 reveals the top 10 ads of 2021 according to the Test Your Ad platform

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Amazon’s ad-splurge continues with Super Bowl slot

By Georgie Moreton

Amazon and Lucky Generals Super Bowl spot stars Scarlett Johansson and Colin Jost

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Why Motorola’s built its Power to Empower brand platform to champions changemakers

By Georgie Moreton

The legacy brand puts consumers at its core, encouraging people to use technology to make change.

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Rowse Honey puts purpose at the heart of its new campaign

By Georgie Moreton

The Honey brand is launching a new campaign to protect the honeybees that help create it, placing purpose at the heart of its brand

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Impero and George celebrate inclusion at Christmas

By Georgie Moreton

Impero and George team up with Diversity Role Models to present ‘Tis the season to slay it’ campaign.

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Saatchi & Saatchi and EE land a plane from UK family’s living room

By Georgie Moreton

EE demonstrates the capabilities of its Full Fibre Max broadband in latest campaign

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Choosing Change: The future is bright with creative commerce

By Tom Moore

VMLY&R Commerce’s Tom Moore considers the opportunities for creativity, innovation and growth the commerce space holds

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Centrica’s festive campaign celebrates the engineers that work on Christmas Day

By Georgie Moreton

Bord Gáis’ and Team Nucleus spotlight those who work to make Christmas Day easier for others in ‘On Call’

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Lush washes its hands of social, but creative might go down the drain

By Dylan Davenport

The Wild's Dylan Davenport warns not to underestimate the power of social

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