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Boots revamps Advantage Scheme in response to rising cost of living
The Boots Price Advantage scheme allows Boots Advantage Card members access to instant lower prices on a range of products
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The Truth About Britain: keeping up with an ever-changing nation
Research from McCann explores the values and mood of the nation so that brands can better appeal to Brits
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Sense and Sustainability: The key takeaways from Pentawards Spring Festival 2022
The recent Spring Festival was dedicated to exploring the five senses and packaging design
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How Speedo’s Swim United aims to democratize swimming
Kev McFadyen, Global Brand Director at Speedo and Rani Patel, Director of Cultural Collaborations at Livity explain how they engaged community to create authentic conversations around swimming
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Tesco Mobile tackles cost of living crisis in new campaign
By Nicola Kemp
The new campaign from BBH highlights that showing consumers that you are on their side is business critical.
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Lockdown, Brexit, ecommerce and new opportunities
By Nicola Kemp
The Advertising Association’s UK Advertising Exports Report 2022 sets out the global headwinds for industry to tackle for growth.
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NHS ‘Get Vaccinated’ named most emotionally engaging ad of 2021
System1 reveals the top 10 ads of 2021 according to the Test Your Ad platform
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Amazon’s ad-splurge continues with Super Bowl slot
Amazon and Lucky Generals Super Bowl spot stars Scarlett Johansson and Colin Jost
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Why Motorola’s built its Power to Empower brand platform to champions changemakers
The legacy brand puts consumers at its core, encouraging people to use technology to make change.
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Rowse Honey puts purpose at the heart of its new campaign
The Honey brand is launching a new campaign to protect the honeybees that help create it, placing purpose at the heart of its brand
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Impero and George celebrate inclusion at Christmas
Impero and George team up with Diversity Role Models to present ‘Tis the season to slay it’ campaign.
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Saatchi & Saatchi and EE land a plane from UK family’s living room
EE demonstrates the capabilities of its Full Fibre Max broadband in latest campaign
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Centrica’s festive campaign celebrates the engineers that work on Christmas Day
Bord Gáis’ and Team Nucleus spotlight those who work to make Christmas Day easier for others in ‘On Call’