Trend

Dodging the pitfalls of personalisation

By Sarah Daniel, BD Network

Long before the Cambridge Analytica scandal broke, people were starting to find the pervasiveness of personalised ads a little unsettling. The public are wary and brands need to take that on board.

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Not all engagement is equal

By Alex Michael, Golin

Meaningful connections break through clutter and give people something to share and talk about, in a space that was originally designed for this to happen.

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Driving societal change through communications

By Alexandra Marsh, Ketchum London

In 2017, global feminine hygiene brand Libresse (known as Bodyform in the UK) recognised a huge issue: women’s periods are largely absent from popular culture.

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The irresistible pursuit of goals

By Sebastian Weston, Table19

With the rise of new technology, our drive to achieve has taken new forms. Reaching goals is no longer just about the big things, like getting promoted or running a marathon. It’s now become a daily way of life,

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Creativity gives sponsorship a kick

By Henry Chappell, Pitch Marketing Group

In 2018, the World Cup proved once and for all that, if you want to reach huge audiences around huge global events, you really don’t need to pay rights holders a huge fee to become a sponsor.

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The world is far from acceptance without exception

By Laura Jordan Bambach, Mr President

When Stonewall launched their first new campaign in 10 years, it was to speak to the ‘silent majority’ and mobilise them to make us much noise as the haters, to become vocal allies in the fight for equality.

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To see or not to see, that is the question

By Lou Garrod, Sense

Today we live in connectivity overdrive. We fail to notice what we see, moreover our brains are trained to shut down to messages if over exposed.

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Calm in the chaos

By Matt Buttrick, Alpha Century

The band Blur once claimed that modern life is rubbish. But the real truth is that modern life is busy, switched on and more than a little stressful.

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Decoding SXSW 2018

By Marie Stafford, J. Walter Thompson

The annual cornucopia of ideas, inspiration and tacos that is SXSW is drawing to a close in Austin. This was the year Elon Musk crashed the party, Arnold Schwarzenegger talked tough on climate change and Ashton Kutcher even hosted his own start-up contest.

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Feel the Future: 5 Key Themes from SXSW

By Neil Davidson, HeyHuman

Every March, masses attend South by Southwest (SXSW), the world’s leading tech and innovation conference in Austin, Texas. Over seventy thousand visitors come to go deeper into what is often described as the ‘Fourth Industrial Revolution’, the technological revolution.

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Two take outs from SXSW which will improve your ideas

By David Caygill, Iris

In Bruce Sterling’s closing remarks yesterday we were told "Technologists are terrible at predicting the future because they try to solve everything”. Which is a funny thing to hear at the world’s biggest technology and innovation conference.

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Once more with feeling: the empathetic SXSW

By Lawrence Weber, Karmarama

This year, Bruce Stirling focused on what was for me the stand out theme of this year’s SXSW: reconnecting technology with humanity and building an empathetic future.

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Let your guard down

By Jamie Inman, BMB

Brands aren’t human and the relationship metaphor is wildly overstated. Still, the ones that are winning finding ways to reveal the raw humanity that they contain within and in the customers that they serve.

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Festivals provide an opportunity for brands to let their hair down

By Lucy Montgomery, Amplify

Fast-forward to today and festivals’ worth, relevance and future are often brought into question. For brands that want to collaborate with festivals, this poses some issues.

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