By Ally Waring
Ally Waring, Senior Strategist at Iris on the three characteristics that can provide brands with the building blocks to prove their trustworthiness: competency, character and care.
As media agencies and adtech companies rush to grapple with the new landscape, who holds them to account, asks Jamie Venerus, Founder of Beta Firinn.
By Alex Lewis
Purpose may have become a marketing buzzword in recent years, but to see it as a marketing tactic is to miss the point, writes Alex Lewis, Co-Founder and Strategy Lead at Revolt.
By Rahul Titus
Rahul Titus, Head of Influence at Ogilvy on what marketers need to know now that this channel has reached adulthood.
Mark Fairbanks, ECD of Good Brains For Good Brands on a vital campaign for Special Olympics Ireland that demonstrated the power of refusing to believe in ‘can’t’.
In a crisis, emotional impact is more important than ever, says Lazaros Nikiforidis, Executive Creative Director at Digitas.
By Steven Moy
Steven Moy, CEO of Barbarian on the conversation points that emerged from the agency’s recent event on how brands can navigate the deeply challenging moment we find ourselves in.
James Hickman, Strategy Director at Walker on the importance of long-term strategic thinking at a corporate level when it comes to resetting the dial on authentic representation.
By Ana Saffer
Ana Saffer, Account Director at IMA on the importance of peer-to-peer brand advocacy and why The INKEY List launched in the UK with 11 of the brand’s superfans as the face of the campaign.
By Esteve Jané
Esteve Jané, CEO of Shpock discusses how the ‘joy of selling’ is making the resale sector more fun and involved as we all spend more time at home.
By Simon Long
Simon Long, Executive Creative Director at IMA on how brands embracing change and thinking longer can look forward to a brighter future.
Paul Reynolds, MD of MassiveMusic explores what the sound of sonic success looks like for brands wanting to stand out in the market.
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