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‘The micro is eating the macro’
Weirdo Co-Founder & Creative Director, Louis Persent highlights the growing importance of subcultures in 2024
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Behind every great AI is an even greater creative
With a safe, intentional approach AI will help augment our creativity, says Dr Rebecca Swift
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Liberate your creativity before the machines do it to you
By Jon Williams
For too long, what passes for culture has been toxic masculinity, long hours and little reward, writes Jon Williams, Founder and CEO of The Liberty Guild
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New Year Revolutions: Investing in learning to bridge the green skills gap in marketing and advertising
By Jessica Tamsedge and Shuntaro Shimizu
Jessica Tamsedge, CEO, Dentsu Creative UK and Shuntaro Shimizu, Executive Director, Dentsu Group Sustainability Office, reflect on their learning experiences from 2023 and how this has fuelled their resolve to build a culture of learning within their teams in 2024
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Don’t be Accidentally Ignorant
As Generative AI tops the marketing agenda Imagination’s Helen Bellringer explains the importance of curating AI generated content
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Cracking the Christmas code: Why festive ads aren't clicking with Gen Alpha
As Gen Alpha gain influence, brands must adapt their coms strategies to make impact
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2024. A return to reality.
By Simon Long
IMA-HOME’s Simon Long urges the industry to get ready
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Truant celebrates Hip-Hop culture with latest UNRULY event
By Lucy Austin
The new era creative shop brings marketers and music together for an event to celebrate 50 years of the movement
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Green Marketing Gold: How brands can craft impactful content with minimal waste
By Jessica Vo
Environmental consciousness is fast becoming a part of decision making
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Was 2023 the year of a return to comedy for advertising?
By Algy Sharman
Joint’s Algy Sharman shares his favourite funny ads of the year
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Why JOAN London leant into exposure therapy to smash stigmas around 'vulva'
Kirsty Hathaway shares the importance of tackling taboos head on
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What if nature was our client?
By James Turner and Ally Kingston
James Turner, Founder of Glimpse, and Ally Kingston, Creative lead at Purpose Disruptors, delve into the creation of their unique brief for the ultimate client: nature
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The shifting landscape of cool: How brands shift culturally in times of hardship
By Dave Bennett
Sincerity, emotional intelligence and humour help brands to keep their cool