We took an unusual approach for Christmas 2018, to spread the message of destructive palm oil by an unconventional method, whilst meeting multiple objectives for two very separate organisations: Greenpeace and the supermarket Iceland.
There is no quick fix to such a complex cultural issue as beauty cyberbullying, but brands like Rimmel London have the opportunity and responsibility to play their part in creating positive social change.
By Stuart Wood
As a result of the selfie generation’s interest in personal appearance, or simply an overall increased interest in wellness, the male grooming category is booming. But for most guys, it’s still a bit of a mystery.
By Sarah Daniel
Long before the Cambridge Analytica scandal broke, people were starting to find the pervasiveness of personalised ads a little unsettling. The public are wary and brands need to take that on board.
By Alex Michael
Meaningful connections break through clutter and give people something to share and talk about, in a space that was originally designed for this to happen.
In 2017, global feminine hygiene brand Libresse (known as Bodyform in the UK) recognised a huge issue: women’s periods are largely absent from popular culture.
With the rise of new technology, our drive to achieve has taken new forms. Reaching goals is no longer just about the big things, like getting promoted or running a marathon. It’s now become a daily way of life,
In 2018, the World Cup proved once and for all that, if you want to reach huge audiences around huge global events, you really don’t need to pay rights holders a huge fee to become a sponsor.
When Stonewall launched their first new campaign in 10 years, it was to speak to the ‘silent majority’ and mobilise them to make us much noise as the haters, to become vocal allies in the fight for equality.
By Lou Garrod
Today we live in connectivity overdrive. We fail to notice what we see, moreover our brains are trained to shut down to messages if over exposed.
The band Blur once claimed that modern life is rubbish. But the real truth is that modern life is busy, switched on and more than a little stressful.
The annual cornucopia of ideas, inspiration and tacos that is SXSW is drawing to a close in Austin. This was the year Elon Musk crashed the party, Arnold Schwarzenegger talked tough on climate change and Ashton Kutcher even hosted his own start-up contest.
Every March, masses attend South by Southwest (SXSW), the world’s leading tech and innovation conference in Austin, Texas. Over seventy thousand visitors come to go deeper into what is often described as the ‘Fourth Industrial Revolution’, the technological revolution.
In Bruce Sterling’s closing remarks yesterday we were told "Technologists are terrible at predicting the future because they try to solve everything”. Which is a funny thing to hear at the world’s biggest technology and innovation conference.
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