By Alan Jarvie
Alan Jarvie, Founder & Worldwide Creative Director at LONDON Advertising on creating a sale to help save 2021, reminding businesses that you have to speculate to accumulate.
By Jeavon Smith
Jeavon Smith, ECD and Partner at Amplify on how the continual harmonising of IRL and URL is the new sweet spot for how we creatively continue to redefine experience.
Adam Reynolds, Senior Copywriter at IMA takes a look at the year ahead and encourages brands to be consistent, not to chase short-term fads and fleeting cultural trends.
By Matt Evans
Matt Evans, Creative Director at Mammoth highlights ever-increasing importance, and relevance, of agility when it comes to brands responding in real-time to the world around them.
By Alice Woods
Alice Woods, UK Creative Strategist at Momentum Worldwide on the transformation of the experience industry from practicality to positivity.
By Andy Nairn
In his first book, Lucky Generals Founder Andy Nairn explores the role of luck in business and how it can be used to stack the odds in your brand’s favour. Here, he explains how you can improve your luck in the coming year.
By Kim Walker
Kim Walker, Chairman of Aprais on the importance of maintaining and building better client agency relationships in a virtual working world.
Aaron McFeely, Lead Strategist at Space on how a return to authenticity is the key ingredient to the survival of influencer marketing, something that brands should both value and seek out.
Rachael Lynch, Marketing Manager at Direct Line on creating a new youth-focused social series in partnership with Wilderness, MediaCom and Channel 4.
Pascal Rotteveel, Executive Creative Director, Western Europe at VIRTUE introduces a new digital app designed to recreate random moments of office social interaction to maintain company culture.
Chris Gokiert, CEO at Critical Mass highlights the importance of DTC for every brand and why there needs to be a reconstruction of the brand ecosystem around the customer.
Paul Reynolds, Managing Director at MassiveMusic on the power of a brand’s sonic identity and why it is no longer just a nice-to-have.
Charlotte Williams, Founder of SevenSix Agency on the importance of creating room for change when it comes to the influencers brands choose to work with.
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