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Pester Power is dead. Long live Neverland
Children have never been more influential in the household when it comes to both purchasing behaviours and general household power
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Lessons From 15 Years Of Social Media Marketing
By Tony Wright
Taking lessons from the past 15 years to streamline brand-building social media efforts going forward
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Three strategies for protecting your brand while raising prices
By Sam Sturgeon
Strong customer knowledge and clear communications are essential to maintaining good consumer relationships
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Kidults: where culture and community meet - and then argue over who is the best Spider-Man
By Luke Rossi
How brands can authentically leverage the new audiences
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What brands should know about the rise of ‘conscious capitalism’
By Maria Bain
New opportunities and attitudes in a post pandemic world are ushering in more conscious decision making, writes Maria Bain
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Where are all the female founders?
Why having women in leadership positions is crucial
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Flipping the script on sustainability narratives
By Ben Golding
Ben Golding on why it's time for a new type of story
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Maximizing Augmented Reality: Helping Charities Create Meaningful Connections
Simon Jenkins, Snapchat’s Creative Strategy Lead for the EMEA region, explores the opportunities available through augmented reality.
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Unlocking more than just cash with crowdfunding
Charlie Terry explores the benefits and nuances of crowdfunding a brand
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Why Gen Z are switching from fast-fashion to sustainable goods
Brands need to make sustainability a top priority to connect with a Gen Z audience
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Put A Pin(terest) In It: The social platform changing the advertising game
Why brands must make use of Pinterest to better connect with their audiences
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How Virgin Atlantic are adapting to the new age of travel
By Alice McGinn
Alice Mcginn on her experience creating Virgin Atlantic’s latest campaign