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Beyond the blank slate: creating fashion-forward social content
By Hannah Blake
Hannah Blake shares learnings from creating compelling fashion content that cuts through in a saturated market.
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Brand rot: Your brand is rotting from the inside
By Marieke Dekker and Ellie Hou
Brands are not immune from brain rot, warns Marieke Dekker and Ellie Hou.
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New campaign urges brands to supercharge the Lioness Effect
By Nicola Kemp
The ‘Pitch In’ work challenges brands to build legacy rather than likes during the Women’s Euros by actively supporting.
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Reclaiming real: Why brands must lean into IRL experiences in the age of AI
By Margaux Bang
Real-world engagement is essential to building meaningful connections with audiences.
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EE looks to boost girls' self-confidence in the summer of sport
By Nicola Kemp
The ‘Everyone Needs A Squad’ campaign acknowledges the negative impact of social media on girls' confidence and self-esteem.
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Mini launches biggest-ever cinema campaign
By Nicola Kemp
The nationwide cinema takeover promotes the new Mini John Cooper Works range.
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Putting creative first: the key to unlocking DOOH's potential
By Karan Singh
For the visual medium, creativity is essential to ensure maximum impact.
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Alexia Putellas tells her footballing story in stickers
The campaign from Jung von Matt Sports spotlights the importance of storytelling and collectables in pushing forward the women’s game.
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Why the alchemy of experienced and young creative talent is important for brands
Specsavers’ Nicola Wardell shares that fighting ageism is essential to creating enduring creative platforms.
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Women’s football isn’t catching up, it’s building something new
Clara Mulligan, European Head of Design and Managing Partner at Anomaly, reveals what marketing leaders need to know today about the future of women’s football.
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Aldi capitalises on Oasis reunion fever with ‘Aldeh’ rebrand
By Nicola Kemp
The discount supermarket is also launching a limited range of bucket hats.
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Restoring trust in a divided media age: A refreshed approach to corporate communications
Ensuing trust is not without its challenges, writes Adam Christensen
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How can brands liberate business when they are imprisoned?
Brands are the difference between business success and failure, writes Zaid Al-Zaidy
