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Don’t play predictions, learn to embrace the unknown
Superunion UK CEO Holly Maguire shares planning tips for a world where uncertainty is a guarantee
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WhatsApp helps bring in the New Year
‘The Fireworks Within’ campaign from AMV BBDO celebrates the emotion of the billions of messages sent on New Year's Eve.
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Virtue puts the action back in to digital activism
Camoflags project at the Qatar World Cup raises awareness of facial recognition tracking.
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A year ahead for creativity
By Mark Campion
Forever Beta’s Mark Campion considers what are the conditions/culture required to create cut through work
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The Shift from Decision Maker to the Decision Matrix in B2B
By Chris Ilman
B2B marketers must now consider a multitude of individuals encompassed by marketing efforts
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What does 2023 hold?
By Fiona Wylie
Fiona Wylie’s top tips for marketing in a recession
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World Cup shows that brands should stop avoiding the problem and become part of the solution
The FIFA World Cup in Qatar has shown why the need for authentic first-person storytelling is greater than ever.
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The Social Admin: (arguably) the most undervalued role in adland
By Hannah Mahony & Tiffany Mondesir
Social is now one of the most important brand building channels
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2022 has left precious little to live up to - but let’s not be complacent
By taking learnings from the tumultuous years past the future can hold creativity and positivity
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Will 2023 be the year real purpose-led marketing finally goes mainstream?
By Alex Young
Significant cultural and behavioural shifts could create an exciting marketing landscape
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Humour is algorithmically compatible so let's bring back funny in 2023
The return of humour to advertising next year gives us all reason to be optimistic, writes Simon Richings, Executive Creative Director at We Are Social.
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LEAD 2023 to focus on a collaborative recovery
The Advertising Association, the IPA and ISBA’s annual flagship industry summit will commence on January 25th
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Lean on your agencies to get inclusive comms right
The current economic crisis should not push diversity and inclusion down the agenda