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Baby It’s Foul Outside
By Tony Quinn
For 2023 BBD Perfect Storm get ready for foulweather marketing
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Will AI kill creative teams in 2023?
Can technology be used as a tool for creatives or will it undermine the creative process?
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Lucozade and Adam&eveDDB urge consumers to move more
By Nicola Kemp
The ‘Statue’ campaign underlines the fact that movement is for everyone.
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Transparency and clarity: Barclays and OMD on partnership
By Nicola Kemp
An expansive interview with IPA President Julian Douglas underlines the power of complete transparency and trust for successful partnerships.
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3 Social Media Resolutions for 2023
KOMI’s Andrew Trotman shares his top tips for maximising social media efforts
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Your Battle For Talent Will Intensify This Year… Here’s What To Do About It
By Juliet Timms
2023 is set to be another year where leaders battle hard to retain, acquire, and develop people to achieve business success.
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Six ways sports brands can save us all from purpose-fatigue
Sports and fitness brands have the opportunity to push forward more inclusive marketing practises
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Quorn campaign targets Chicken lovers
The latest instalment of ‘So Tasty, Why Choose The Alternative?’ from adam&eveDDB showcases the brand's meat-free chicken range.
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Gymbox and AMV BBDO eschew ‘serious and weird’ gym culture
By Nicola Kemp
The new campaign is a breath of fresh air in the midst of the avalanche of ‘new year new you’ marketing messaging.
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Don’t play predictions, learn to embrace the unknown
Superunion UK CEO Holly Maguire shares planning tips for a world where uncertainty is a guarantee
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WhatsApp helps bring in the New Year
‘The Fireworks Within’ campaign from AMV BBDO celebrates the emotion of the billions of messages sent on New Year's Eve.
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Virtue puts the action back in to digital activism
Camoflags project at the Qatar World Cup raises awareness of facial recognition tracking.
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A year ahead for creativity
By Mark Campion
Forever Beta’s Mark Campion considers what are the conditions/culture required to create cut through work
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The Shift from Decision Maker to the Decision Matrix in B2B
By Chris Ilman
B2B marketers must now consider a multitude of individuals encompassed by marketing efforts