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The death of the dinner table: Has casual dining lost its soul?
Faster and more frictionless dining could actually make for quicker but less memorable experiences.
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Beyond the Lions: Brand takeaways from Cannes 2025
Paul O’Brien shares what brands can learn from his Cannes Lions judging experience.
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Whirlpool transforms dancing washers into discounts
The social campaign from VML Mexico engaged audiences with humour, technical diagnosis and customer rewards.
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Why personalisation in brand experiences is the next frontier
By Nicola Kemp
Marketing leaders from Diageo and Tommy Hilfiger discussed how AI will supercharge personalisation at scale and how to win without creeping consumers out.
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The return of Topshop: Bringing back a British icon
As Topshop returns to the high street, Hannah Mearns considers how it can thrive as a challenger brand.
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Why should London have all the fun? Adland needs to look North
The North’s creative potential should be a business imperative, writes Lisa Thompson.
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Sipsmith brings the Wimbledon culture to new campaign
By Nicola Kemp
The brand is highlighting its role as the Official Gin Sponsor of Wimbledon by recreating iconic tennis moments in a new campaign from Atomic London.
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Stop thinking like a sponsor. Start thinking like a fan
By Jim Carless
Brands have the power to shape and enhance the fan experience, writes Jim Carless.
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Back to the Feature: Nostalgia, brands and the box office
By Clare Turner
Nostalgia can connect brands with audiences and allow for experience-led storytelling opportunities.
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Why creative truth matters more than ever
By James Benn
In an ever-changing brand and marketing landscape, truth and honesty seem to be being valued once more, writes James Benn
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Earned media is the algorithm’s new best friend
AI is rewriting the rules of search and the value of earned media is quietly surging, writes Ronn Torossian.
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Snickers enlists Aitana Bonmatà for new campaign
By Nicola Kemp
The iconic ‘You’re Not You When You’re Hungry’ campaign is back with an answer as to why football players across the globe continue to dive.
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Visit Malta turns to TikTok for ‘Social Bucket List’ campaign
By Nicola Kemp
The earned media campaign from Komodo aims to promote the island to Generation Z.
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Creators are key to building community with Generation Z
By Nicola Kemp
McCann London teamed up with Snapchat to bust the outdated myths surrounding connecting with Generation Z consumers.