AI affords brands the opportunity to successfully deliver personalisation at scale, but creativity still matters writes Bella Ali-Khan.
By Nicola Kemp
Avon's Chief Marketing Officer, Özlem Çitçi, on why women want to feel seen, heard and understood by the brands they engage with.
By Jameel Amini
How can brands use Ramadan as a launch pad for year-round connection authentic with their Muslim consumers?
By Olly Lawder
It is essential that the industry stays connected to the real concerns of consumers to shape purpose-driven strategies.
By Nicola Kemp
The film telling the untold story of the female copywriter who wrote L’Oreal’s iconic ‘Because I’m Worth It’ tagline debuts across global streaming platforms.
The creator-led campaign has been designed to encourage conversations between parents and young people about their online environments.
Netflix's Apple Cider Vinegar brings to life how easily misinformation can spread.
The advertising industry has a pivotal role to play in creating a more ethical and sustainable media ecosystem.
By Alex Wilson
Gung Ho’s Alex Wilson explores the fashion trends making an impact on and off the runway.
By Nicola Kemp
The brand has launched a powerful new campaign to tackle the shame surrounding period stains in sport.
Businesses must be a part of a shift that promotes wellbeing and embraces authenticity over perfection, writes Dafs Rhys Woodward.
By Nicola Kemp
London-based Roll Dot Agency’s Indian arm will drive the cultural narrative for Dram Bell Whisky.
By Nik Windsor
Clients seek to align with partners who share their values.
Understanding where young audiences spend their time is helpful but understanding passions forms deeper brand audience relationships.
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