Why font choice is pivotal to a brand's success
Different typefaces have different connotations for consumers
Different typefaces have different connotations for consumers
By Paul Domenet
How bold packaging design serves to help customers shop more efficiently not act as ‘poverty markers’
By Aaron Brooks
How the ways we use, consume and interact with hashtags, and online content continues to evolve
At a time of economic unrest brands must focus on relationship building and maintaining strong values
By Ryan Deluchi
How the merging of the two industries is mutually beneficial
Born Social’s Emily Williams deep dives into the Lurpak meme and the cost of living crisis
As women’s sport becomes more mainstream brands must treat it as its own entity
It’s time to stop settling, because formulaic creative does not create effective marketing campaigns.
How NFTs can be used to connect with audiences and drive value
The campaign from Leo Burnett aims to show how McDonalds moments can be even more rewarding
By Dani Smith
The importance of branding in creating a close connection between fans and teams
The biggest risk for brands and their agencies right now is being tone-deaf.
By Nicola Kemp
Erosion of margins due to increased costs may affect marketing budgets warns Advertising Association and WARC in their latest Expenditure report.
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