Trend
The fundamentals of funny: helping brands use humour
By Debbie Morgan and Marion Miranda
Brands need to find the type of funny that works for them.
Trend
M&M’s partners with holiday film ‘Red One’
By Nicola Kemp
A cross media partnership sees the Red M&M hijack the upcoming festive film, Red One, in a campaign from T&Pm.
Trend
Asda unleashes the Christmas Gnome squad
The festive spot from Havas sees a team of gnomes rise up to save Christmas.
Trend
Morrisons brings back oven gloves for Christmas spot
The gloves are back performing a Busy Malone classic in a festive spot from Leo Burnett.
Trend
Connected experiences explained
By Greg Brooks
Connected experiences bridge the gap between the physical and the digital.
Trend
Sainsbury’s teams up with the BFG in phizz-whizzing Christmas spot
The campaign takes inspiration from the Roald Dahl classic to take audiences on a whimsical adventure.
Trend
John Lewis unveils festive second chapter of three-part trilogy
The second instalment from Saatchi & Saatchi focuses on gifting and inspiration
Trend
Argos rocks into Christmas with upbeat campaign from T&Pm
By Nicola Kemp
Connie the doll and Trevor the dinosaur are back with a new campaign from T&Pm that promises to fulfil consumers' festive dreams.
Trend
Turning Gen Z into creators through experiences
By Harry Wright
A new era of experience-led engagement enables Gen Z audiences to create, co-create, and collaborate with brands.
Trend
Advertising Association and WARC data shows adspend increase
The latest figures from the AA/WARC ad spend report signal steady consistent growth in spend.
Trend
Beavertown partners with Pearl & Dean for horror classic screenings
By Nicola Kemp
Beavertown Screamings will run at London’s Prince Charles Cinema
Trend
Grumpygran1948 named as the face of Ikea’s gaming range
The Brännboll gaming range has been designed to meet the evolving needs of modern gamers
Trend
Upwork teams up with NOT Wieden+Kennedy to redesign work
By Nicola Kemp
The new visual identity for freelance talent platform Upwork is designed to showcase a world of work that works for everyone.
Trend
LinkedIn prepares the next generation for the world of work
The new social first campaign supports new career starters by equipping them with professional knowledge and skills.