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The internet, but worse: what the metaverse could mean for brands
The rise of the metaverse brings with it fresh opportunities for marketers.
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An appetite for change: the future of Quick Service Restaurants
Murillo Meireles explores the impact of the pandemic on the QSR industries and considers the new opportunities.
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Curry’s celebrates its real-life in-store tech experts in its first campaign since merger
The UK’s largest electrical retailer has teamed up with AMV BBDO to launch a new integrated campaign celebrating Currys as the home of tech expertise
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"Advertising without trust is just noise"
By Nicola Kemp
The latest research from the UK advertising’s thinktank Credos has revealed that public trust in advertising is improving
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Disney’s magic lies within its people
By Carina Filek
As people crave shared experiences more than ever, Disney is able to bring them to life like no other brand
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Why brands should bust the Esports myths.
By Lore Oxford and Sofia Sarcina
Lore Oxford, Global Head of Cultural Insights and Influencer marketing specialist Sofia Sarcina from We are Social, unpick the opportunity for brands to embrace the creative opportunities of Esports.
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Why Sanctuary Spa and Southpaw are democratising self-care
‘This Counts’, a joyous new campaign for Sanctuary Spa, underlines that self-care is a necessity not a luxury.
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Sky Zero’s environmental pledge for a better tomorrow
Sky launches new film to highlight environmental commitments.
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How brand and athletes’ made Tokyo the mother of all games
The Olympics might be over, but the marketing lessons are here to stay.
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Love them or loathe them ‘Staycations’ are here to stay
MINI and The Brooklyn Brothers celebrate Britain’s #BigDaysOut to help holidaymakers find the UK’s hidden tourism gems
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Creative requires a rebrand, but start with giving it the respect it deserves
To save creativity in our industry, creatives need to all look beyond asset packs and tech specs.
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Virgin Media harness the power of music and live events to engage consumers
As music fans return to festivals with a heightened sense of community and togetherness, brands are able to assist in creating unforgettable experiences
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Nike highlights the power of staff as it looks to promote retail experience
By shifting the lens inwards, the brand highlights how the benefits of the physical store are being redefined
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How brands can find their unique approach to sustainable packaging
Brands must act fast to end their reliance on plastic